Omar de la Serna

Lead designer in Marketing for developing pc and console video games into the arcade environment. Create logo, style guides and marketing collateral. Maintain overall corporate identity via marketing material and website. Work closely with game developers and designers in ensuring a consistent look throughout all facets of the game.

• Created brand identities for pc and console games ported to the arcade environment
• Managed a design team consisting of production artists, graphic designers and video/motion designers
• Developed excellent time management skills dealing with three to four projects at once
• Presentation of product identities, branding and marketing material
• Provided art style guides to game artists and developers
• Visualized and implemented mockups for trade shows
• Maintained communication with domestic and international vendors in pre-production
• Created PowerPoint templates to support our Marketing & Sales team
• Maintained the overall company identity through newsletters, website and business system
• Responsible for all web assets, from page layout, banners and motion graphics
• Assisted game developers with in-game art textures and UI/UX