Omar Mejia

Served as Creative Director for the Creative Services Entertainment division, leading a team of graphic designers in developing home textile products and presentations with a focus on licensed Entertainment brands from Disney, Marvel, Warner Bros, DC, Peanuts & Nickelodeon.

Working with Disney/Lucas consumer products division, Developed the first-to-market "The Child" Character Pillow and Blanket Throw production designs from the highly successful Disney series "The Mandalorian" - designs that went on to become a sales success at nationwide retailers such as Walmart, Target & Kohl's

Social Media Campaign Design and Brand Development, Corporate Communication Design, Infographic Design and Digital Illustration.

Campaigns included Google, Google Maps, Android, Nexus 5, Google Wear, Google I/O, and Google: Made with Code. Social Media Campaigns launched on Google+, YouTube, Twitter, Facebook, Instagram and Tumblr.

Led the creative team in building the creative concept & design development of the promotional campaign & packaging designs for Dr Pepper Snapple Group's "Crush" brand and the 2014 film release of "Teenage Mutant Ninja Turtles": strengthening the promotional partnership between DPSG & Paramount Pictures & reinforcing Group360's role as a creative solutions provider. Developed and refined the creative development process for the internal design team; redefining deliverables for each stage of design, including: the expansion of thematic narratives, boundary-pushing conceptual designs, & 'production-friendly' mechanical design development; giving rise to an improved strategy for the development of design concepts, a new structure for the presentation of design concepts as a whole; reinforcing the "Group360 Way" of doing business.

• Led DPSG Hispanic Market Initiatives by driving a Bilingual approach to copy and emphasizing bicultural-design aesthetic in all creative for promotional, packaging and point-of-sale designs for Dr Pepper, Squirt, & Clamato Brands; keeping Hispanic-market work 'in-house' & strengthening Group360's position as a 'full-service' creative agency

• Worked with key production leads, including the post-production manager, project managers and client-side print production teams to ensure Group360's creative vision was accurately executed in a consistent and quality manner, & that creative artwork was produced within the threshold of DPSG's varied printing methodologies

• Provided strong design leadership and mentoring to Art Directors and Junior Designers as they created concepts and executed design solutions for DPSG accounts; raising the bar of design quality and efficacy as a creative focus & increasing business with DPSG as a result

Reporting directly to the chief creative officer, & collaborating with the internal creative team, designed and produced conceptual and production design work for clients in the video game, entertainment, food & beverage, & restaurant industries. Creative workflow stretched from initial ‘white-paper’ and hand-sketched concepts to digitally rendered concepts and press-ready, production artwork.

• Developed special edition packaging and premium item design concepts for “Triple-A” video game titles published by Microsoft, Sony, 2K, and THQ

• Developed in-store promotional artwork for national restaurants such as IHOP, Del Taco, Cici’s Pizza, & Dunkin Donuts including promotional campaign concepts for major movie releases from Universal Pictures, Columbia Pictures, & Dreamworks Pictures

• Developed a comprehensive re-branding program for Stauffer’s including a complete re-packaging effort for the “Animal Crackers” brand consisting of logo and ‘line-looks’, character IP designs, and special-edition packaging designs

Reporting directly to the Vice President of Creative Services, established the internal creative services department for SouthPeak Interactive. Developed the work flow standards and production development system to account for all aspects of design projects from concept to press-ready completion. Collaborating with internal web developer, designed the southpeakgames.com corporate website and all subsequent versions to accommodate the expanding product lineup, user functionality and expanded sales-generating aspects including mini-site development and integration for key game releases, social network integration and e-commerce functionality.

• Directed internal creative services team in all aspects of visual production tasks including trailers, packaging and web design

• Designed and illustrated cover art and logo designs for Monster Madness: Grave Danger, Roogoo, Mister Slime and Two Worlds 2

• Designed graphics for all trade shows between 2008-2010 including E3, GameStop Show, Game Crazy, PAX, Comic Con etc.

• Established design style parameters for game titles developed internally while expanding on design styles set by external titles

• Negotiated budgeting and contract terms for team of external freelance designers and provided direction for tasks as needed

• Working with marketing and sales teams to produce high-impact promotional material while being time and cost-efficient

Working with the Creative Director and Product Manager, developed original illustrations and designed the brand standards for 10 expanded children's toy brands including: Hasbro TV Board Games, Beadrageous, Shrunken Heads, Magic Rocks, Twisted Tie Dye, GM Activities, Magic Sand, Boardwalk Games, Trinkits, Girl Space and Crazy Daisy.

• Provided art direction and mentoring to junior and freelance graphic designers

• Coordinated design project schedules with product managers and assigned junior designers with design tasks

• Illustrated original toy packaging concepts and assisted in the development of plastic packaging prototypes

• Working with professional photographers, provided direction for photo shoots of live models for packaging use

• Implemented work flow standards which streamlined project development and reduced production times

In collaboration with the Art Director, Brand Manager and Marketing Team; developed the "Miss Kiss" cosmetics line brand. Developed the Miss Kiss character design, packaging design standards and style guide. Provided custom Miss Kiss illustrations for use on advertising layouts, promotional materials and cosmetic product packaging.

• Designed cosmetic packages for major brands including Naturistics, N.Y.C New York Color and Sally Hansen

• Created illustrated step-by-step cosmetic application diagrams for product packaging and instruction sheets

• Designed point of purchase display labeling and in-store promotional material

• Provided digital retouching of cosmetic product and live model imagery

Developed and illustrated the cover art for the North American release of Freestyle Street Soccer and Punch King. In collaboration with the creative director and marketing team, provided original illustrations that gave external creative agencies design direction for the execution of game cover art; specifically the titles SX Superstar and Summer Heat Beach Volleyball

• Designed 2003 E3 trade show booth graphics including game station art, sell-sheets and game posters

• Designed HR corporate recruitment package consisting of brochures, business cards and promotional materials

• Assisted senior designers with the production of instruction manuals, disc labels and inlays specific to their titles

• Developed t-shirt, poster and flyer designs for sales campaigns, promotions and marketing events

Developed Brat Tats and Bad Girls licensing properties: a collection of illustrated female characters for merchandising as temporary tattoos and stickers. Illustrated a collection of tattoo flash designs for sale to tattoo artists and tattooing studios nationwide.

• Developed the company web site architecture and front-end web site design

• Designed the corporate identity design package including business cards, brochures and direct-mail advertisements

• Assisted CEO in the development of marketing strategies and product development