![](https://s3images.coroflot.com/user_files/individual_files/176565_ph0lslhdjcd2jvrbp78bnmw0p.jpg)
The 2014 TMNT 'Raphael' Strawberry Crush Soda Can Design for Dr Pepper/Snapple Group and Paramount Pictures.
![](https://s3images.coroflot.com/user_files/individual_files/176565_3tanvomecync37y9gh9sykqau.jpg)
The 2014 TMNT 'Leonardo' Blue Raspberry Crush Soda Can Design for Dr Pepper/Snapple Group and Paramount Pictures. A limited edition blue color and flavor was exclusively produced for this promotion.
![](https://s3images.coroflot.com/user_files/individual_files/176565_dlpe9i9pmwqkmo4_qafamxq98.jpg)
The 2014 TMNT 'Donatello' Grape Crush Soda Can Design for Dr Pepper/Snapple Group and Paramount Pictures.
![](https://s3images.coroflot.com/user_files/individual_files/176565_swofbzacst2r35oacrty6y3wh.jpg)
The 2014 TMNT 'Michelangelo' Orange Crush Soda Can Design for Dr Pepper/Snapple Group and Paramount Pictures.
![](https://s3images.coroflot.com/user_files/individual_files/176565_bonap0vyvwv5s2bhvlpnulhte.png)
The extended family of Crush Soda products also gained a version of the TMNT Turtle design theme.
![](https://s3images.coroflot.com/user_files/individual_files/176565_y6m0jidmcwow6lql5eammvau2.jpg)
TMNT-Crush Soda Cooler Static Cling design reinforces the "Free Movie Ticket Offer" co-promotion.
![](https://s3images.coroflot.com/user_files/individual_files/176565_op584jcjbwuch__5ootxex0ya.jpg)
TMNT-Crush 'Oozing Open Sewer Cover' Floor Decal and Shelf-Talker Designs.
![](https://s3images.coroflot.com/user_files/individual_files/176565_yque0x4eo63iesmpho8twhpfa.png)
Group 360 extended the TMNT design theme into a complete website takeover for Crushsoda.com, which served to promote the can designs & new flavors, hosted the official TMNT movie trailer, and leveraged social media support with the "Crushabunga" Instagram Photo Contest hosted through Instagram.com/crushsoda.
![](https://s3images.coroflot.com/user_files/individual_files/176565_bf_mxsacyxolx_vu4lmkcgod0.png)
The social media powerhouse, Instagram, would serve as the springboard for an cross-promotion contest aimed directly at die-hard TMNT fans. Group 360 held the "Crushabunga" Instagram Photo Contest, where fans posed as ninjas with their favorite Turtle can, for the chance to win a private screening of the Teenage Mutant Ninja Turtles movie in their home town! (Sadly, I obviously couldn't participate... but the overwhelming enthusiasm and incredibly creative entries from fans was pretty spectacular!)
![](https://s3images.coroflot.com/user_files/individual_files/176565_i4dtl439qkiqc_y76gr_7mhww.png)
This is the original 2014 TMNT 'Michelangelo' Orange Crush Soda Can design concept - round 1. Note that aside from the slight color revisions and a redesign of the Turtle's 'eyes' [to emphasize their individual personalities], the final can design stayed true to the original creative vision.
![](https://s3images.coroflot.com/user_files/individual_files/176565_q9jlx4okpiifcrinbbd6ccrje.png)
TMNT Crush Soda "Turtle Van" 12-Pack Merchandiser Design Concept. [Hey, what kind of fanboy would I be if I didn't try to pitch the "Turtle Van" as an in-store display piece?] :)
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