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Founder and Lead Industrial Designer
Aug 2017 - Present (7 years 4 months)
Providing design and consulting services for a wide range of clients in the worlds of consumer product design, packaging, branding, retail and visual merchandising.
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Senior Industrial Designer
New York, NY
Mar 2017 - Jul 2017 (4 months)
Identified new product development opportunities in the smart office furniture space through research and strategic analysis. Refined existing sit-to-stand desk product line, developed an impactful packaging design language and conceptualized new product categories including privacy screens, space dividers and office robotics.
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Industrial Designer
New York, NY
Aug 2015 - Mar 2017 (1 year 7 months)
Served as creative designer and account manager for a wide range of projects that span several categories including packaging, indoor and outdoor furniture, lighting, bath fixtures, electronics and more. Clients include EOS, Pepsi, Nutrismart, Rich Juice, Riva 1920, Sustain Natural, Maiori, Vondom, Blackbody, Huber Cisal, Tonik, Materia, Leapsonic, Saturn Bath, Kundalini, Talenti and more.
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Creative Designer, Retail
New York, NY
Jan 2013 - Jan 2015 (2 years)
Developed creative retail space and merchandising solutions for high profile brands including L’Oréal, Estée Lauder, Laura Mercier, Folli Follie, Delta Faucet, Jockey, Samsung and Burt’s Bees. Led the Laura Mercier account and developed dozens of counter designs for various retail sites around the world. Played a key role in maintaining existing clients and acquiring new ones, such as Folli Follie, through a consistent track record of beautiful and inspired design ideas along with thorough and timely execution.
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Structural and Industrial Designer
New York, NY
Mar 2012 - Dec 2012 (9 months)
Worked alongside the structural design director on a variety of client projects,
specializing in ideation, concept development, visualization, prototyping and production of innovative packaging design solutions and retail displays. Clients include Pfizer, Novartis, Danone, Revlon, Jerdon, Calphalon, Kraft and Coca Cola. Assisted the strategy team in the creation of consumer workshop stimulus and brand visual territories and was involved in executing consumer testing. Worked alongside the graphics and strategy teams to develop cohesive design proposals.
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Product and Packaging Designer
New York, NY
Sep 2009 - Mar 2012 (2 years 6 months)
Served as an integral part of the firm’s design team through the development of concept sketches, 3D CAD models and renders, foam models, patent drawings, structural packaging, packaging graphics, photography, catalog layouts and web graphics. Designed and developed products and packaging for the Prepara kitchen tools brand and the newly launched Capital coffee accessories brand as well as for external clients. Managed junior designers and coordinated production and quality control with overseas manufacturers.
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Environmental Graphics Designer
Ottawa, ON
May 2007 - Aug 2008 (1 year 3 months)
Developed environmental graphics and structures for national festivals (Canada Day and Winterlude), special event programs and concerts (150th Anniversary of the Capital, 400th Anniversary of Québec City, Orchestras in the Park, Opera Under the Stars) and televised press conferences. Designed and managed the production of commemorative plaques and gifts for the Ottawa visit of HRH Prince Edward on October 11, 2007. Collaborated in the design of a courtyard identification system, a national park visitor center exhibit, outdoor interpretation and other permanent signage and wayfinding.