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BRAND DIRECTOR
RED ADVERTISING
MIAMI, FL
Sep 2016 - Jul 2018 (1 year 10 months)
Drove a culture of operational agility and efficiency for this agency specializing in marketing/advertising for top consumer brands. Worked closely with Creative Director and Head of Account Management to uncover and translate client requirements into actionable creative output and ensure their campaign’s success.
• Managed a portfolio of enterprise clients across various products/services. Hand-picked to personally lead and manage the agency’s most profitable account, delivering over 40% of overall general revenue in the Caribbean.
• Oversaw the end-to-end management of ground-breaking 360-degree campaigns across all mediums and platforms: traditional, tv, radio, social, and digital.
• Closely monitored the annual brand marketing plan, ensuring milestones were met and priorities firmly delivered against.
• Coached and led an integrated marketing team 6-8, located both onshore and in the Caribbean.
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ACCOUNT SUPERVISOR
DAVID THE AGENCY
MIAMI, FL
Feb 2015 - Aug 2016 (1 year 6 months)
Served as lead, overseeing the development and implementation of marketing strategies for top global brands including Verizon, Coca-Cola and Heinz with campaign budgets of $80K to $1M+.
• Maintained, grew and retained client and internal customer relationships; worked closely with the account and internal teams in driving the tactical direction of marketing programs/projects.
• Liaised with Finance to ensure portfolios remained profitable, issued PO’s and change orders.
• Monitored critical project hand-offs, ensured a unified vision and approach among partners; set up critical meetings and managed weekly project status reports and outcomes.
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ACCOUNT SUPERVISOR
OGILVY & MATHER
NEW YORK, NY
Apr 2012 - Feb 2015 (2 years 10 months)
Led and managed the planning, production and execution of 360-degree marketing projects across all mediums / platforms (Radio, Print/ OOH and Digital) for global charter campaigns with a focus on the Hispanic market.
• Initiated role as Account Executive and within 18 months promoted to Account Supervisor overseeing an integrated team of 20 located in NY, Brazil and Argentina.
• Led campaign execution, coordination and results; managed accounts for large consumer brand enterprises focused on the Hispanic markets including Coca-Cola.
• Evaluated, refined and elevated creative output; collaborated with key stakeholders and specialists to ensure consensus around scoping, and project approach, etc.
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SENIOR ACCOUNT EXECUTIVE
GLOBALHUE
NEW YORK, NY
May 2009 - Mar 2012 (2 years 10 months)
Key driver of workflow efficiency among: Production, Creative, Traffic, and Media led the coordination of agency efforts to meet and exceed client expectations and deliver results. Facilitated client briefings and meetings, completed conference reports and prepared departmental requests. Quickly and accurately relayed client change orders managed executional revisions.