-
Creative Director
Anton Media Group
Mineola, NY
Jan 2015 - Present (9 years 8 months)
Creative supervision of 16 newspapers on Long Island plus creative responsibilities on magazines, special inserts and supplements. * Supervise and work closely with creative team to maintain consistent and overall creative look of publications. * Work closely with editorial team on publication content, cover designs and photoshoots.
-
Associate Creative Director
RFC&P
New York, NY
Creative assignments for clients such as the Craft & Hobby Association (CHA), St. Maarten Tourism Bureau, Redco Foods, Inc., Flora 2000.com, Galaxy Air, and Biotest Inc. * Created a rebranding campaign for St. Maarten Tourism that included a 24- page destination brochure, website, destination video and advertising campaign ("Bring your Appetite for Life"). * Designed and coordinated all creative marketing/collateral material for CHA's trade show-65th largest in the US. Created consumer marketing approach that helped increase the craft and hobby industry by 17% over 3 years. * Created ad campaign to introduced Snapple Hot Tea to the northeast region utilizing mass market approaches such as digital jumbotrons to web banners and Flash animation.
-
Creative Director
Hicks Nurseries
Westbury, NY
Inhouse creative director for Long Island's oldest and largest garden center. Implemented and oversee million+ marketing campaign that includes retail ads, direct mail, special in-store promotions and graphics. Designed new website for retail and commercial divisions of business and email banners supporting retail events such as annual flower show, Fall festival and Christmas promotions.
-
Associate Art Director
Clark & Pope
New York, NY
Creative assignments for clients such as TAG Aviation, A.L. Wilson Chemical Co., Atlas Air and Belize Tourism Board. * Created unique niche marketing for targeted decision makers such as corporate CEO's/CFO's for Atlas Air through direct mail that increased air freight bookings by 10%. * Designed new ad campaign positioning Belize as an eco friendly destination. Tourist arrivals were up over 27% in one year. * Complete brand repositioning for Tag Aviation using business to business ad campaign and collateral promotions.