Nicole Squartino
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About
I am a highly creative individual with a solid portfolio! I've helped build brands around the world and when you review my portfolio you'll see the passion for typography and smart color usage shine through my work. I designed integrated campaigns for Home Depot, Lowe's, Wal-Mart, Miami Dolphins, Jose Cuervo, University of Miami and Burger King. My career in marketing and advertising design began in the late 90's at The Marine Industries Association of South Florida, where I crafted print and digital media campaigns for the Fort Lauderdale International Boat Show and various political, educational and environmental events. Most recently at OceanLED USA, I manage the companies marketing, public relations, social media, and design all creative for print/online media. Also, specializing in drafting press releases, design and develop content for flyers, newsletters, and managing tradeshow set-up and event logistics. With solid tech skills in CS6, a passion for brand development, visual communications and strategic design, I am a must hire!
Areas of Emphasis
- Creative Development
- Print Production
- Project Management
- Advertising and Promotions
- Direct Photo Shoots and Digital Artists
- Trade Show Design and Management
- Social Media
- Trend and Market Research
- Project Management
- Staff, Client, Vendor and Media Relations
Skills
- Technically proficient in MAC OS and Windows environments. Social Media management.
- Software: Latest versions in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Flash, Dream, Acrobat, Bridge, Fireworks), Microsoft Office (Word, Excel, PowerPoint, Outlook), QuarkXpress
- Language: English
- Creative digital design, typography, digital illustration, photography, photo-retouching experience -
Experience
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Creative Marketing & Design SpecialistFort Lauderdale, FLJan 1999 - Present (25 years 11 months)I am a creative marketing and design specialist residing in the Fort Lauderdale area. I have several clients that I manage the companies marketing, public relations, social media, and design all creative for print/online media. As well as, draft press releases, network and manage tradeshow set-up and event logistics.
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Creative Marketing DirectorMay 2014 - Aug 2016 (2 years 3 months)Responsible for the design, production and management of all the Company's advertisements, product literature, technical and support documents, brochures, logos and brand awareness, consumer packaging, point-of-purchase displays, event graphics, the company's websites and social media channels, animated and live action videos, presentations, electronic forms, reseller programs, consumer promotions, press releases, eBlast campaigns, and more. Responsible for organizing and planning Trade shows around the globe.
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Creative Marketing Director • Contract PositionBoca Raton, FLAug 2013 - Apr 2014 (8 months)Accountable for the design and implementation of strategic marketing and sales plans for Decolav and Decolav Hospitality to achieve corporate objectives for all product categories. Develop sales and marketing programs targeted towards existing and new markets. Plans and oversees advertising and promotion activities including print, social media, online, electronic media, and direct mail. Design all marketing collateral to include advertisements, brochures, booklets, fliers, web banners, packaging and catalogs. Provided creative vision and art direction to digital artist for new products catalog.
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Marketing Manager • Contract PositionNewark, United StatesFeb 2013 - Jun 2013 (4 months)Responsible for the outbound marketing activities for residential and hospitality products. Successfully coordinated products used for 2013 catalog photo shoot. Collaborated with product development manager to design new product lines for current brand, and new European brand. Develop showroom displayer program for sales force including in-house photo shoot, brochure design, e-mail campaign and partner representative program ideas. Designed advertisements for several publications: Architectural Digest, House Beautiful, ELLE DÉCOR. Develop and coordinate trade show message both visually and verbally. Develop, create and analyze competitive landscape, new product innovations and trend research.
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Director of Marketing / Advertising DesignFort Lauderdale, FLOct 2005 - Jan 2013 (7 years 3 months)Designed and coordinated the production of packaging, advertisements, brochures, marketing campaigns, POP/ in-store merchandise displays, presentation graphics, direct mail, brand development, logo design, video storyboards, smartphone applications, photo manipulation, copy development and online product marketing copy. Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. Developed and implemented consumer marketing research designed to improve results of our sales promotions; trends and competitive landscape. Directed development of business-to-consumer marketing program that drove incremental annual sales. Directs a team of graphic designers, and marketing analysts in the USA and Asia. Travel domestically and internationally for product line reviews, and tradeshows. Clients include: The Home Depot, Lowe’s, Target, Wal-Mart, Tractor Supply Company, Menards and Dollar General.
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Graphic Designer / Production Artist • Contract PositionFranklin Trade GraphicsMiami, United StatesMay 2005 - Oct 2005 (5 months)Created and managed the advertising campaigns for a diverse group of customers including: Captain Morgan, Jose Cuervo, The Miami Heat, The Florida Panthers, The Miami Dolphins, Burger King, University of Miami and Florida Atlantic University. Tasks involved designing advertisements, collateral, brochures, flyers, posters, presentations, packaging, direct mail, brand development, logo design, photo manipulation and copy development.
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Graphic Designer / Membership Services CoordinatorFort Lauderdale, FLAug 2001 - Oct 2005 (4 years 2 months)Tasks involve designing collateral, brochures, advertisements (newspaper/magazine), flyers, posters, direct mail pieces, bus posters, member rosters, annual reports, logos, photo manipulation and copy development.Assist team in renegotiating print media contracts resulting several thousands of dollars of savings. Event planning and organization. Designed customized artwork for promotional items, branding materials for the organizations members and environmental events. Assist in designing the newly renovated (2001), interactive website and lead all maintenance required.
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Awards
Promoted to Marketing Manager after only three months and Director of Marketing / Advertising Design after three years, redesign and implemented a new efficient server filing system, develop and publish monthly trend reports
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Affiliations
AIGA, NAPP
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@nsquartino, member since 2003
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Following 2
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Followers 2
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