Natalie Apuzzo

-Conceptualize and design digital craft projects for www.Nat-o-Matic.com website
-Products include SVG and PDF digital files for craft cutting machines
-Created branding, website, photography and social media

-Concepted and developed repeat prints, patterns and graphics for baby, children’s and women’s apparel
-Analyzed sales data and customer feedback to improve product lines
-Researched market trends and translated them into brand appropriate ideas and color palettes
-Digitally mapped prints onto photos for retail website

-Concepted and developed home textiles for owned-brand categories including bedding, window, bath, pillows, throws, kitchen, tabletop and loungewear
-Created and maintained artwork and tech packs
-Communicated spec and development information to overseas agents
-Collaborated with product development and buying teams
-Presented during milestone meetings including proto and sample reviews

-Color indexed, scaled, re-colored, and created surface design artwork for soft home

-Established thematic vision and design strategy for Martha Stewart Crafts, Home Office and Pets categories for retailers such as Michaels and Staples
-Created illustration and surface design style guides for vendors
-Researched and developed strategies for program refreshes and new categories
-Tested new product ideas and samples. Provided cohesive and
constructive feedback to partners

-Developed licensed kitchen textiles from concept and spec through production samples for KitchenAid, Fiesta, The Pioneer Woman, Ralph Lauren, Calvin Klein, Cooking Light, Clorox and Kate Spade as well as other brands and private labels
-Presented collections to license partners, at internal meetings and during Market
-Determined and created the right product for each client in collaboration with design, sales and sourcing teams

-Designed, manufactured and sold printed kitchen towels for Etsy shop

-Re-colored prints, created pitch sheets and mini bodies, organized and sent files to overseas mills for women’s apparel

-Designed a wide variety of products including printed, embroidered and lace
fabric by the yard, seasonal home textiles, children’s costumes, socks, and
scrapbook trim for fabric & craft stores
-Traveled domestically and overseas to work directly with factories for
manufacturing and sourcing (China, Hong Kong, South Korea, Thailand & Vietnam)
-Assisted at sales and merchandising meetings and trade shows

-Assisted with artwork for Fall 2010 embroidered and silk-screened pillows and rugs

-Created bespoke paperie, gifts and event decor that included stationery,
printable party decor, tote bags and favors

-Created unique and brand appropriate home and fashion store displays