Mercedes-Benz has always been known for sleek, classic designs as seen in both their vehicles and their brand identity as a whole. Last year, Mercedes-Benz launched a new campaign to welcome their new car: #JustLikeYou. The campaign aims to focus on the car's connectivity features, showing how it connects to its user in the same people of this era connect to one another #JustLikeYou.
With that theme in mind, the design headed in a more modern and avant-garde direction with the use of more dynamic accent pieces but still remaining true to the brand's simple yet elegant beauty. Ever present as well is the Silver Flow, one of Mercedes-Benz' well known branding elements. The use of the Silver Flow for this design was to draw attention to the rest of the components at the back of the booth. While the avant-garde feature car area attracts passersby, the Silver Flow directs them to the one of the world's most luxurious cars and entices them to stay even for just a moment.
