NiCole Shaw

Responsible for the overall conceptualization and implementation of design solutions that meet marketing strategies, advertising initiatives and support revenue driving goals. Develop, design and deliver innovative solutions to support branding, visual communication and sales. Overall accountability for the conceptualization and implementation of marketing solutions. Consult with companies and individuals to define standards and provide visual communications materials. Materials range from branding, corporate identity packages, brochures, invitations, large format/exhibit signage, conference /tradeshow, vehicle, billboards, EDDM campaigns, business printing, variable data printing, packaging, POP and menus.

Consult with entrepreneurial companies and individuals to define standards and provide visual communications materials. Materials range from logos, branding, corporate identity packages and brochures to invitations, outdoor signage, menus and more. Diamond Graphics' clients have become repeat clients and have made recommendations of services to others, demonstrating an ability to work effectively with all types of individuals and developing various visual communication collateral. Recent clients include Jay Nuss Realty Group, US Wealth Management, Commercial Business Solutions, AndThatsWhyYoureSingle.com and 8MinuteDating.com.

Develop marketing, advertising and budget plans. Plan, organize and execute marketing, and advertising programs with the goal of increasing sales and profits. Generate leads/new prospects and drive sales. Monitor and analyze company sales performance. Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company. Improve forecast performance of business through thorough understanding of underlying supply/demand assumptions. Keep abreast of market trends, competition and new opportunities. Develop understanding of product line and value chain. Create, compose and organize all marketing and/or business development collateral as well a performing administrative and logistical functions to conduct and market business.

Manage the Creative Division for this 106,000 sq. ft. conference/racing/dining multiplex facility and the associated companies owned and operated by its parent company, The MBA Group of Companies. In addition to F1 fleet of companies (F1Boston, F1 Outdoors, F1 Mobile Hospitality, and F1 Air) these companies have included Ascari Restaurant and Bar, CRG America, Safe Link Barrier Systems, RJV Enterprises, Global Business Funding Group, GBFG Sourcing, E-Z Paint, Advanced Aerosol Acquisition, Impact Power Technologies and other affiliates: New Jersey Motorsports, The Racers Group and CKI International Accomplishments: * Implemented an upgrade in design standards and processes. This success initiated the creative management of all The MBA Group of Companies, saving the conglomerate more than $650,000 in outsourced agency, consultant, and production fees in my five-year tenure

Provided design support to this restaurant chain's Division of Marketing. Supported over 200 domestic and international retail units worldwide. Executed creative projects/programs that supported retail-marketing objectives, promoted brand identity and enhanced customers' in-store experience. Managed all phases of project life cycle, delivering high-quality work in a timely manner to spec and within established budgets. Accomplishments * Instrumental in the development of visuals associated with the 30-year anniversary celebration, E-Club program launch, Au Bon Pain (Portions) campaign, Au Bon Pain catering and Gift Baskets program * Directed a universal software transition from MX Freehand to Adobe CS3. Project involved over 2,000 pieces of artwork

Providing administrative and logistical support across four divisions while serving as the central point of contact to the President, CEO and Financial Director. Provided professional and creative event management services for the Event Management Division. Managed conferences and events of varying size and scope, from small forums to regional conferences attracting nearly 2,000 participants. Key responsibilities: Administration, AR/AP and Budgeting, Program Concept and Development, Site Selection, Vendor Selection and Liaison, Speaker Identification and Procurement, VIP Advance, Speaker Travel Coordination/Accommodations, Press Relations and Social Media Marketing, Target Audience Outreach, Mailings and Database Management, Registration, including web-based, Material Selection and Distribution, Graphic Design and Production, Signage, Audio/Visual Arrangements, PowerPoint Design, Video and Photography, Transcription and Translation Services, Food Selection, Menu and Catering Logistics, Logistical Support, On-Site Coordination, Police Detail/Security and Public Access Accommodation.