Nicole Borens

* Developed HTML emails, landing pages, blogs, print and web display ads, infographics, and additional marketing materials for the individual loan officers, in addition to external and internal communications for the Perl brand. * Created collateral for affiliate events - concerts, open houses, charity functions, and sporting events. * Introduced dynamic content personalization to the monthly e-newsletter. This increased audience engagement and brand awareness, and boosted closings 25%.

Bridgewater Studio - Chicago, IL Logo, brand guidelines, and business card design.

* Collaborated in-house and with a third-party agency to create cobranded delive-rables with affiliate, PGA Tour - including logos, sell sheets, Google Display Ads, social media graphics, PowerPoint slides, emails, and landing pages. NICOLE G R A P H IC D ES IG N ER & E M A IL D EV EL O P ER N IC O LE B O R EN S.C O M BORENS 5 Skills Email Marketing HTML Email Development Email Design Systems Template Development Newsletters Deployment Litmus / Email On Acid Dynamic Content Analytics Reporting Microsoft Hacks Dark Mode Drip Campaigns Best Practices Accessibility Deliverability CAN-SPAM AMPscript

with 7 years of successful experience as an email marketer. After contracting for over a decade, I now eagerly anticipate joining a forward-thinking team in a permanent, full-time capacity. A whiz at email campaign design, development, testing, scheduling, deployment and analytics reporting. Devoted to following email marketing best practices, dedicated to keeping up with development innovations, accessibility compliance standards.

* Designed graphics for email campaigns, catalogs, flyers, sell sheets, web content, and additional B2B promotional material for clients such as Wendy's, Burger King, and Denny's to support product branding strategies.

* Used Adobe Illustrator, Photoshop and InDesign to develop creative design for conference, including HTML emails, digital toolkits, sell sheets, direct mail, Word and PowerPoint templates, web ads, and banners for the HIMSS19 Conference. * Developed and tested HTML email campaigns using Sublime Text, Litmus, and Marketo. * Completed key digital, email marketing and direct mail design projects for Harvard Medical School's Executive Education courses.

* Brand concept, Etsy marketing, designed and cut decals, social media, NICOLE G R A P H IC D ES IG N ER & E M A IL D EV EL O P ER N IC O LE B O R EN S.C O M BORENS 4 Email Developer - Contract

* Spearheaded the design of 50 email templates, accessible via an ESP (email service provider) available only to Accel customers. Templates are customized by the customer via WYSIWYG and deployed to their subscribers. * Obtained approval of concepts by submitting rough drafts to the Director of Marketing. * Collaborated with third-party developers and in-house marketing to align style consistency with other marketing materials.

* Prototyped email newsletters for Chicago Tribune, Baltimore Sun and Sun-Sentinel. * Consulted with the design team to define email marketing goals. Recommended next steps to developers and marketing operations.

* Conceptualized and developed graphics for request for proposal presentations using Adobe Illustrator and InDesign. NICOLE G R A P H IC D ES IG N ER & E M A IL D EV EL O P ER N IC O LE B O R EN S.C O M BORENS 3

* Provided graphic design and front-end development for the Plant Identification Tools website using Adobe Photoshop, Illustrator, Sublime Text, HTML, CSS and JavaScript. * Consulted with scientists and the IT department to gather requirements and strategize project direction. * Designed and updated layouts to meet usability and performance requirements.

Email * Piece together bits of information across multiple sources - Workfront, email chains, stakeholder presentations, and Teams chats/meetings - building project briefs and direct email content architecture. * Design graphics and email templates, and consults on email marketing best practices. * Create an email design system of reusable components in Adobe XD.

* Collaborated as part of a cross-functional team consisting of designers, copywriters, project managers, and business units in creating enterprise-wide marketing materials - email campaigns, landing pages, PDFs, logos, social media graphics, and web ads. * Worked with business units to gather and define requirements, establish scopes and manage project milestones. * Increased clicks 303%, click-throughs 260%, and unique opens 112% for the monthly email newsletter by implementing UX principles, Litmus testing, and developing device responsive HTML email layouts. Email Designer - Contract

* Created brochures, sell sheets and social media graphics for new property listings. * Designed, developed HTML, and deployed the monthly email newsletter via Mailchimp. * Created and coded HTML email signatures for the entire agency.

* Designed emails, prototypes, landing pages, storyboards, and web display ads for client, Vigilant Solutions.

* Design, creative direction, development, and copywriting for the homepage.

* Coded email prototypes into responsive, cross-client compatible HTML emails.

* Designed the HTML for, and deployed emails in Eloqua, which announced availability of commercial properties located in the Chicago Loop. Email Designer - Contract

* Developed AnyLogic's Presidents' Day email campaign via HTML and CSS.

Windy City Fresh Market - Chicago, IL * Designed a direct mail postcard for grocery store. Collaborated with the post office and printer to strategize send dates and cover nearby recipient postal zones.