Adam Nichols

• Created 2D product renderings for Schwinn, Mongoose, and Kid Trax. Responsible for designing the overall product color and graphics, including; decals, components, plastic, and frame finishes. Products included: bikes, e-bikes, e-scooters, bike
parts and accessories (forks, saddles, and helmets), battery-powered ride-on
toys, scooters, push bikes, and trikes.
• Designed product for inbound licenses, like Disney and Nickelodeon, adhering to specific character style guides.
• Researched design and color trends within the industry (including product, audience, lifestyle, inspiration, competitive brands, etc.) and created yearly palettes for Schwinn and Mongoose bicycle brands.
• Provided overall direction and inspiration mood boards.
• Prepared support materials for sales presentations and retailer meetings.
• Participated in regular design critiques and consumer insight discussions to ensure designs adhere to brand guidelines and our consumers.
• Developed a shared library of rendered bike components and parts.
• Created print-ready, organized production artwork.
• Consulted and problem-solved with factories to create successful decal packages.
• Responsible for reviewing the final sample and communicating any known issues before production begins.

• Worked collaboratively with a team of artists, and account managers providing custom, and licensed graphics for cycling jerseys, T-shirts, and accessories.
• Created original vector art, custom logo design, hand illustration, and logo rebuilds.
• Color-matched Pantone swatches to factory colors through preproduction color samples.
• Reviewed sample swatches from the factory to ensure color execution matches the artwork.
• Updated and communicated artwork set-up process if and when needed.
• Prepared error-free files with meticulous attention to detail on all aspects: design, size ranges, and production.

• Worked with the Product Creative team creating original vector artwork, print, and pattern design according to the retailer’s seasonal line plans.
• Clients included: Target, Old Navy, GAP, Eddie Bauer, Walmart, PacSun, Zoo York, Goldbug Inc, Kotis Design, and Gift Cart Impressions.

• Designed Infant/Toddler boys apparel for Kohl’s private brands Sonoma, and Jumping Beans.
• Produced original vector art for screen and embroidery.
• Created custom illustrations, all-over prints, woven plaids, and knits according to merchant line plans.
• Conducted industry and non-industry trend research based on product, color, audience, lifestyles, inspiration, competitive brands, etc.
• Set up final files and reviewed production samples.
• Consulted and problem-solved with vendors and production factories.

• Conducted industry and non-industry trend research based on product, color, audience, lifestyles, inspiration, competitive brands, etc.
• Reported and collaborated with a team to interpret trends and research into the appropriate brand direction.
• Stayed current with design, color, and graphic trends in consumer fashion industries and beyond.
• Infant/Toddler Boys graphic textile designer for two private brands.
• Produced original vector art for screen applications and embroidery.
• Custom illustration, all-over prints, woven plaids, and knits according to merchant line plans.
• Worked closely with buyers on seasonal line planning and art execution.
• Boys/Mens (8-20 years old) textile designer for private brands.
• Boys (4-7 years old) textile designer for private brands.
• Set up final files and reviewed samples for production. Ensured color, and design accuracy. Communicated with factory to address any issues.
• Provided mood boards with designs showing inspiration and direction.