Vaxcel 2010 Catalog
Complete catalog redesign, focused on
cleaner design and increased usability.
Catalog features complete showroom
line of hundreds of indoor and outdoor
light fixtures in different categories and
price points. Collection name and
product specifications needed to be
easily located, and layouts focused on
beauty and details of each collection.
Collections were grouped by style and
theme, and were located via visual table
of contents and text index. Cover design
featured subtle silhouette of our new
chandelier on a bold background,
making the catalog easy to identify on
the shelf while conveying a sense of
refinement.