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The PIMMs Effect
‘The PIMM’s Effect’ this assignment was all about branding, and the future. My team selected PIMM’s and analysed where it will be in 2015-20, in regards to the context of wellbeing. I have had great fun completing this project, as I have learnt several brand analytical, and innovation management tools, such as; brand doughnut, touchpoint analysis, perception mapping, and QFD analysis…
