The LightBulb Marketing Manual
The marketing strategy process
Search Engine Optimisation (SEO) section
Social network site marketing section
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The LightBulb Marketing Manual
This initial marketing manual has been developed to assist the company in marketing their products and services.
It contains tools and information that enables one to devise and implement marketing strategies that will drive the business forward, enable the communication with the intended market, sell products and services, and reach the organisation's strategic goals.
This Manual covers:
>Marketing plan/strategy
>Internal marketing
>External marketing
>Local advertising
>Events
>Digital marketing
>Email marketing
>Social network site marketing
>SEO
