An experienced problem solver with a hybrid background in enterprise technology solutions and integrated marketing. With over thirteen years of experience in management, strategy, architecture and design, my passion is to lead the creation of user empowered, world class experiences that influences human interaction across all channels. I have extensive experience leading multidisciplinary teams across industries and global brands for the creation of enterprise software and large-scale digital solutions. I also have experience initiating enterprise UX competency, standardizing best practices and defining a central governance to create a unified design language across all teams and foster transformative innovation. Humanizing digital products and services through goal-driven design to deliver seamless experiences that produce a memorable, empathetic interaction.
S P E C I A L T I E S
Leadership / Strategy / Creative: UX Strategy , Planning and Integrated Production Planning, Enterprise Application Experience Design, Waterfall / Agile / Scrum PM Methods
UX / UI Information Architecture: Wire-Framing / Information Architecture, Taxonomy / Ethnographic Research, Benchmarking and Success Metrics, Lean UX / Rapid Prototyping / Lo-Hi Fidelity, Interactive Focus Groups / Task Analysis, Heuristic Evaluation / Human Factors, Need-Finding / Personas / Scenarios, Goal Driven Design / Visual Driven Design, Data Visualization / Transactional UX, Summative & Formative Usability Testing, Responsive Web Design.