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About
www.nehasingh.design
Designing to me is problem solving for fulfilling needs in a creative manner. Designing brings new & exciting challenges, provides opportunities for sharpening mental skills and enhancement in quality of life.
My work is heavily driven by conceptual ideation, developments and improvements that are made throughout the design process continuously. Research, innovations and collaboration are integral to my design practices which provide me with a socially conscious, multi-faceted perspective for problem solving. This enables me to come out with the best and environment friendly solution for the client/ the user in particular and for the society in general.
The fact that good design is an un-ending perpetual process makes me think and act non-stop for evolved and improved design.
Work sample links:
http://www.coroflot.com/neha_singh/profile
www.magppieindia.com
http://www.magppieaustralia.com.au/
www.nift.ac.in -
Education
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BD accessory designNational Institute of Fashion Technology2004 - 2008
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10+2 commerceDAV PS, sreshtha vihar1994 - 2003
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Experience
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Independent Design Professional.Apr 2012 - Present (12 years 7 months)
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Manager - Product DesignDec 2011 - Apr 2012 (4 months)A new venture of Magppie, it offers personalized modular kitchens, bar and wardrobes solutions.
Role and Responsibilities:
- To research, study and analyze the latest trends and developments in the modular kitchen industry.
- To innovate, design and detail products across categories like kitchen spaces and accessories, drawer internal accessories, home bar, store interiors etc.
- To work and interact with vendors, in-house R&D department for new product development, product merchandising and overlooking its execution. -
Manager - Product DesignMagppie Retail LimitedNov 2009 - Apr 2012 (2 years 5 months)Role and Responsibilities:
- To create detailed design briefs based on research, analysis of latest trends and reports on product & consumer.
- To conceptualize, design and detail the product collections for Magppie keeping in mind its brand values.
- To conceptualize and design collections for 'Styleworks', a sub brand of Magpie for corporate gifting.
- To coordinate and interact with internal and external resources in creation of new products and ensuring its perfect execution.
- To oversee prototype, final sample development and final approval of the design.
- To assist in story development of various collections, products for catalogues and brand advertising.
- To be involved in the strategy development and brand design of Magppie.
- Guiding and supervising students from design institutes during their graduation projects and internships. -
Manager- Product DesignMagppie International LtdSep 2008 - Jan 2012 (3 years 4 months)Role and Responsibilities:
- To meet clients, understand their requirements and formulate a design brief.
- To conceptualize, design and detail the products as per the client brief.
- To study, analyze and collect data on latest product, consumer trends for better insight into the international market and growing consumer requirements.
- To propose new design collection and, style guides for international fairs and otherwise based on research and market study.
- To coordinate with the sales department, engineering team and prototyping vendors in creation of new products and ensuring perfect execution of design into finished product. -
Product design InternJan 2008 - May 2008 (4 months)- Worked on a collection of cabinet pulls and knobs sand casted in brass and aluminium
- Worked on a collection of housewares.
- Worked on a collection of leather personal accessories that uses metal hardware inspired by organic themes.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@neha_singh, member since 2007
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Following 1
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Followers 10
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