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Director of Marketing
The Choice Group
Troy, MI
Mar 2021 - Present (3 years 8 months)
Coordinates all marketing efforts for a portfolio of 20 communities (apartments and manufactured housing) located in Michigan, Illinois, and Ohio. Works directly with Regionals and Executives on marketing plans and strategic initiatives. Designs and implements marketing materials for communities. Works with developers to update and enhance current website. Implements new programs and processes to foster company growth, including SOCi for reputation management and SEO. Works with vendors to obtain marketing materials. Coordinates Social Media presence for all communities and maintains listing sites (GMB & Yelp). Creates brand identities for all communities including logos and brand guidelines.
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Marketing Manager
HANS Premium Water LLC.
Farmington Hills, MI
Jul 2020 - Mar 2021 (8 months)
Managed and coordinated marketing efforts for the HANS Premium Water Appliances. Worked in conjunction with in-house advertising agency for creative collaboration on print materials, videos, digital advertisements, and additional marketing needs. Responsible for planning and implementing creative concepts for product launch items. Worked with vendors to obtain marketing materials. Planned and executed website changes as needed, including rebranding and product launch implementations. Managed content creation and delivery of Social Media (Facebook and Linkedin). Collaborated with team regarding branding strategies and best practices.
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Corporate Event & Travel Planner
BH Management Services, LLC.
Des Moines, IA
Aug 2018 - Apr 2020 (1 year 8 months)
Responsible for organizing and managing large company conferences. Events included the annual management conference, executive meetings, national conferences, retreats, seminars, and additional company-related professional and social events. Site coordination, collaboration with vendors/ event subcontractors, menu development, budget tracking, design materials and onsite facilitating for events. Managed endeavors and tracked the fundraising efforts for annual management conference - typically over $500K annually. Created and maintained analytic reports of budgets and cost savings year over year for all events. Maintained, evaluated, and executed new and outstanding travel partnerships for the company. Held responsibilities on the corporate marketing department team, including property naming and logo branding.
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Senior Marketing Specialist: Print & Graphic Design
BH Management Services, LLC.
Des Moines, IA
Apr 2013 - Aug 2018 (5 years 4 months)
Worked with over 250 apartment communities across the country to coordinate marketing efforts as part of the corporate marketing team. Utilized the Adobe Creative Suite to design and edit artwork for collateral material (brochures, flyers, digital media, etc.) Spearheaded all property rebranding initiatives including name changes and logo creation. Established and maintained marketing strategies; utilized analytics to monitor effective strategies. Maintained property advertising and marketing budgets. Event planning for meetings and annual management conference (400+ attendees). Acted as manager for department interns. Served as a marketing liaison company wide.
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Marketing & Sales Representative
SSi Specialties Inc.
Urbandale, IA
Apr 2010 - Apr 2013 (3 years)
Established and maintained client accounts. Worked with vendors and distributors to obtain specialized products for clients. Established and maintained social media presence for the company. Scheduled meetings for office. Worked with customers to create and design artwork for products. Completed orders and invoicing for office.