Natalie Lebbink

Design

-Within the European Design team responsible for giving design, colour and material direction to the seasonal collection.
-Work together with ASICS’ global design team, product marketing, apparel, sales and marketing to successfully execute seasonal initiatives.
-Participate in seasonal feedback meetings with representatives of key markets in Europe.
-Present seasonal initiatives to Product Marketing team, Key Accounts and/or Accounts in Europe (subsidiaries and distributors).
-Spot key trends, create colour / material stories and translate to Footwear product together with Performance Design
- Make trend forecasting reports and apply it to the products.
-Create the CADS (designs with colour material directions) and do the handover to development teams.

Market research

- Beeing up to date with the latest trends in fashion and sport.
- Keeping abreast of developments, trends and market needs relating to design, colours, materials and the development and design of sport related products; specifically footwear.
- Evaluating the sales figures of the created collections.

Responsible for Product development, design of teaching and learning material, design of graphics for educational stamps, catalogue design, design of user’s manuals, brochures and posters.