Nancy Herrmann
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About
Hello! My name is Nancy Herrmann and I work at the intersection of design, beauty and possibility.
As an accomplished Creative Director and Branding Consultant, I team up with marketing pros and brand directors from notable beauty, fashion and lifestyle companies to reinvent their brand stories and design irresistible products. I do this by leaning on more than 20 years of experience, translating ideas into images and data into design.
My personal approach seeks to infuse design work with the same sense of adventure and daring that comes from a love of snowboarding, yacht racing, music, art and travel. At the same time, this spirit is grounded in formative work experiences at industry icons like Michael Kors, I.D. Magazine, Virgin Entertainment and L'Oréal Paris.
Specialties: brand design & development, packaging systems and product design, retail design, signage and environmental graphics, marketing and event collateral, advertising and digital media, trend research, mood boards, brand guidelines, photo art direction, production and press approvals. Responsibilities range from concept and production to photo art direction and design.
If you’re looking for a new perspective from a seasoned professional, my approach may be just the fit. I can take the role of lead catalyst or collaborate with other creatives on your team. If you’d like learn more about my storied past or be part of my glorious future, by all means send me a note. -
Education
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DELF A2 French LanguageFrench Institute Alliance Française2012 - 2016Intermediate level
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Self-Development and Leadership TrainingLandmark Education2002 - 2006Landmark Forum; Advanced Course; SELP + coached; ILP + coached; Introduction Leader
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M.Arch, MFA Architecture / Digital Design & TechnologyParsons School of Design1995 - 1999Holds dual degrees – Master of Architecture and a MFA Digital Design and Technology. •Parsons Graduate Scholarship, 1996–1999 •American Institute of Architects/American Architectural Foundation Scholarship for Professional Degree Candidates, 1997 •Designing the Digital Environment, Graduate Teaching Assistant, Digital Design Department, Spring 1997 •HTML for Designers, Instructor, Parsons Continuing Education course, Spring 1997 •Analysis and Representation, Graduate Teaching Assistant, Architecture Department, Fall 1996
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B.S. Clothing and TextilesVirginia Polytechnic Institute and State University1984 - 1987•Outstanding Senior Award, College of Human Resources, Virginia Tech, 1987 •Selected member, Omicron Nu, National Home Economics Honor Society for graduate students, Virginia Tech, 1986–1987
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Experience
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Creative DirectorNew York, NYApr 2016 - Present (8 years 7 months)
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Creative DirectorStark DesignApr 2010 - Apr 2016 (6 years)Creative lead for all beauty clients. Branding, advertising, packaging, retail display and environments, marketing promotions, product design and digital media.
My diverse interests and professional background are the perfect fit for Stark Design, where I oversee the lion’s share of packaging and retail projects. Clients include Vichy USA, L'Oréal Paris, L'Oréal Professionnel, Hain Celestial Personal Care and Rouge Tomate Restaurant. -
Senior Art DirectorL'Oréal ParisOct 2004 - Apr 2010 (5 years 6 months)Designed and directed creative for fast-paced skincare department (15+ brands), most notably YouthCode, Revitalift, Age Perfect, Sublime Bronze and Go360Clean.
Designed and directed creative for primary & secondary packaging, POP displays, merchandising, environmental graphics, sales kits and collateral. Worked closely with marketing, product development and merchandising teams to concept and steer projects from ideation to execution.
Accountable for accurate and timely art production, photo shoots, retouching, color approvals and press runs. Source and develop design studios, freelancers, photographers and other vendors. Manage budgets, project schedules and team of designers. -
Art Director, Designer & Creative ConsultantBeauty & Fashion IndustriesOct 2001 - Oct 2004 (3 years)Brand design and development, marketing collateral, advertising, packaging, signage, interactive media, logo and identity programs. Clients/projects included: Redken, Laird + Partners, Aramis/Lab Series, Polo.com, NYC2012, Maybelline NY, CasaNika.com, Studio No. 11, Fred Segal Beauty, No Doubt/Interscope Records.
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Senior DesignerVirgin Entertainment GroupJul 1999 - Oct 2001 (2 years 3 months)Built and managed in-house design department, along with vendor and consultant teams; directed and designed store graphics, web sites and branded environments for VEG and Virgin Megastores. Art-directed and designed comprehensive retail graphics program, including banners, directories, POP displays and shopping bags. Created DD packages for new Virgin Megastore prototype and rollout, from space planning and merchandising strategies to retail fixtures, furnishings and environmental graphics. Created DD packages for Virgin’s corporate headquarters in LA, including materials, furniture and lighting specs. Teamed with marketing department and external agencies on new ad campaigns and in-store promotions. Worked with Virgin Senior Team, product managers and marketing staff to execute creative vision and strategies relevant to each market channel. Reported to VP, Retail Design, delivering operational strategies, budgets, schedules and resource allocation.
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Assistant EditorI.D. MagazineMar 1995 - Jul 1999 (4 years 4 months)Scouted, researched and wrote about new design covering consumer products, graphics, packaging, environments, and interactive media. Shaped and edited I.D.’s regular Calendar section. Coordinated I.D.’s Interactive Media Design competition, compiled resulting awards issue and produced accompanying CD-ROM. Managed production team, schedules and assets (images, music and copy). Curated Annual Design Review Exhibitions at Steuben Gallery, AIGA Gallery and Moss (1996–1998).
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Public Relations Account Executive, Arts & Communications CounselorsRuder FinnOct 1992 - Jul 1993 (9 months)Developed and implemented communications campaigns for art and cultural institutions, including: Cooper Hewitt, National Design Museum, Smithsonian Institution; Olympic Museum, International Olympic Committee; and Art Dealers Association of America.
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Director of Advertising & Public RelationsMichael KorsJan 1989 - Jul 1992 (3 years 6 months)Jan 1990–July 1992 (KORS Dir. Adv & PR), Jan 1988–Jan 1989 (Michael Kors Collection, PR)
Established and directed marketing and publicity programs for designer fashion company. Planned and directed annual A + P budget, including national and co-op advertising, photo shoots, vendor catalogs, marketing collateral, runway shows, events marketing and retail merchandising. Supervised small PR staff along with day-to-day activities in design showroom; maintained open dialogue with press and retail; and coordinated sample inventory and talent bookings.
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Awards
L'Oréal Paris Youth Code Eye Cream , 2011 HBA INTERNATIONAL PACKAGE DESIGN AWARD – L'Oréal Paris Go 360 Clean , 2010 HBA INTERNATIONAL PACKAGE DESIGN AWARD – L'Oréal Paris Go 360 Clean , 2009 DIVISION AWARD for PRODUCT INNOVATION – Virgin Megastores "Megaplay" digital music kiosk, MERIT AWARD 2002 HOW DESIGN MAGAZINE INTERACTIVE DESIGN COMPETITION
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Affiliations
AIGA, CEW (Cosmetic Executive Women)
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Skills
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Elsewhere on the Web
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On Coroflot@nanycherrmann, member since 2014
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