While the science labs at L'Oréal Paris worked for a decade to achieve breakthrough formulas, the in-house team was tasked with bringing the company's premium skincare product to market in under a year.
In addition to the abbreviated timeline, the design and development parameters were tight. As the Senior Art Director, I created this new product franchise within an established design language and a crowded anti-aging portfolio. Economics also necessitated re-imagining components from existing assets.
The starting point for the global product launch was L'Oréal's core positioning of integrated science and beauty. A bold color palette inspired by cosmetics packaging, as well as attention to details helped achieve the delicate balance.
Creative oversight included concept development, primary and secondary packaging, line extensions, retail displays and marketing collateral.
• Patent designer for the eye component
•2011 HBA International Package Design Award for Skincare.
