How do you introduce a younger market, prone to impulse purchases, to L'Oréal's skincare category?
A. Follow-up on the buzz of anti-aging cleansers with a ground-breaking, entry-level product.
Based on previous experience and successes, I was charged with designing a new product portfolio, Go 360° Clean, for the brand. My inspiration came from ideas of clarity and movement, along with a vibrant, youthful color palette. Working together with marketing and development, we honed in on a product that would be easy-to-use and environmentally conscious.
The result was innovative packaging that incorporates a patented, pop-out silicone cleansing pad. Embedded into the bottle itself, the "scrublet" provides consumers with a value-added applicator and increased cleansing efficacy.
Go 360° Clean was honored with an HBA International Package Design Award and a 2010 Fitness Beauty Award. Equally important, the product received critical acclaim from consumers and beauty bloggers alike.
