CVS/pharmacy Urban Store Design
CVS/pharmacy Urban Store Design from Nancy Herrmann
CVS/pharmacy Urban Store Design

What is the “Store of the Future” and how does it translate to different retail types (The Urban Store, The Rx Store, etc.)?

Leading up to this question, Stark Design was charged with redefining the CVS/pharmacy Photo department experience.Our innovative thinking led to a study of the entire store experience.

As Associate Creative Director at Stark Design, I worked closely with in-house Marketing and Stores teams at CVS. We performed lots and lots of competitive research and incorporated independent retail analysis. This study (and our own experiences) revealed scores of opportunities throughout the store. Our solutions encompassed signage, retail displays and fixtures, merchandising, naming, art installations and unique vending concepts.

In an effort to improve the customer experience, our work sparked a transformation throughout the company and resulted in seven new CVS/pharmacy prototype stores being built around the U.S.

Urban store design: competitive research and retail analysis (excerpt)
Urban store design: competitive research and retail analysis (excerpt)
Urban store design: wayfinding and signage systems
Urban store design: wayfinding and signage systems (before and after)
Urban store design: wayfinding and signage systems
Urban store design: wayfinding and signage systems (before)
Urban store design: wayfinding and signage systems (after)
Urban store design: the market concept, logos and product merchandising
Urban store design: express check-out concept and graphics
Urban store design: photo department rendering
Urban store design: photo department rendering
Urban store design: entrance and check-out rendering
Urban store design: grocery department rendering
Urban store design: the market department photo (actual)
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CVS/pharmacy Urban Store Design

What is the “Store of the Future” and how does it translate to different retail types (The Urban Store, The Rx Store, etc.)?

Leading up to this question, Stark Design was charged with redefining the CVS/pharmacy Photo department experience.Our innovative thinking led to a study of the entire store experience.

As Associate Creative Director at Stark Design, I worked closely with in-house Marketing and Stores teams at CVS. We performed lots and lots of competitive research and incorporated independent retail analysis. This study (and our own experiences) revealed scores of opportunities throughout the store. Our solutions encompassed signage, retail displays and fixtures, merchandising, naming, art installations and unique vending concepts.

In an effort to improve the customer experience, our work sparked a transformation throughout the company and resulted in seven new CVS/pharmacy prototype stores being built around the U.S.

Nancy Herrmann
Creative Director at Stark Design New York, NY