CVS/PHARMACY
What is the “Store of the Future” and how does it translate to different retail types (The Urban Store, The Rx Store, etc.)?
As Associate Creative Director at Stark Design, I worked closely with in-house Marketing and Stores teams at CVS. We performed lots and lots of competitive research and incorporated independent retail analysis. This study (and our own experiences) revealed scores of opportunities throughout the store. Our solutions encompassed signage, retail displays and fixtures, merchandising, naming, art installations and unique vending concepts.
In this case, an update to the pharmacy department signage gave the brand an opportunity to highlight its expertise and commitment to health care.
