Nancy Allen
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About
15 years + industry experience as a designer working on graphics, packaging, branding and POS. I am a good communicator, pragmatic in my thinking and always try to consider the end result before creating ideas, to ensure they are suitable for the brand and cost effective to produce.
Specialties
• packaging design
• branding & brand manipulation
• packaging mock-up work for promotion
• artwork
• repeat patterns - interiors, fabric and print
• photo retouching
I work for big brands such as Paperchase, Boots, Joseph Joseph, Next, and Mark & Spencer as well as business start ups and sole traders.
My goal is to be the best I can be and to work with others of a similar thinking. 'Design is not rocket science'... but using a designer with experience who will ask the right questions to create the best solutions will get you better results, a lot faster.
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Education
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2:1 Product DesignCentral Saint Martins College of Art and Design1800 - 1900Starting with a product design degree has been a great benefit for me and the roles that I have taken on - I now have a great combination of 3D thinking with 2D experience and an all round knowledge of how packaging can help create a great brand as well as being purposeful in its own right.
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Experience
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Senior Freelancer DesignerTrue StoryFeb 2017 - Sep 2017 (7 months)Ad hoc freelance work for design studio working on brands such as Brady Family, Fitzgerald's Family Bakery, and Barry's Tea. Work ranges from initial branding and packaging concepts, to visuals and artwork.
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Senior Freelance DesignerPaperchaseFeb 2011 - Dec 2014 (3 years 10 months)Ad hoc creative artwork for design studio working on packaging, diaries, calendars and creating style guides for new range artwork roll-out.
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Senior DesignerLF BeautyLondon, United KingdomJan 2003 - Jan 2010 (7 years)• Day-to-day management of design projects, keeping up to date with new trends, designing packaging and branding elements for gifts.
• Mocking up gifts for presentation to customers and updating existing branding and designs concepts, ensuring the brand integrity is kept.
• Artwork for the beauty gifting ranges across all of the high street including customers covering a range of 75-100 items per season.
• Produce trend work, present to buyers, develop ideas and take final designs through to artwork and print production.
• Briefing external design agencies and suppliers where necessary and sourcing library images.
• Working with international team and travelling annually to the Far East.
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Awards
•Style guide creation and set up for Paperchase Christmas 2012 Packaging.
•Packaging design for M&S Per Una & Autograph.
•Packaging design for Joseph Joseph kitchen products.
•Barbie display stands design for British Toy Fair.
•Design and dressing press room - Persil Capsules & Comfort Forme launches.
•Article published for interior design client in Elle Decoration. -
Affiliations
CSM Alumini
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@nancyallen, member since 2010
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Following 12
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Followers 12
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