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Sr. Marketing Communications Manager
WellDyne - Pharmacy Benefit Management Services
Mar 2016 - Present (8 years 7 months)
* Create and implement lead generation/upsell campaigns
* Develop and execute client and member-facing communication strategies
* Draft go-to-market plans for new pharmacy products
* Produce content to support every stage of sales cycle including advertisements, case studies, sell sheets, PowerPoint decks, client newsletters, and more
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Regional Marketing Manager
IHS Global Inc. - Industry-specific business intelligence
Denver, CO
Apr 2013 - Mar 2015 (1 year 11 months)
* Created and executed integrated global marketing campaigns using partner marketing, digital marketing, content marketing, webcasts, direct mail, and more
* Produced sales enablement tools and managed tradeshow logistics and promotions
* Developed nurture campaigns to move prospects throughout the stages of the sales funnel
* Leveraged marketing analytics to continually improve inbound/outbound campaigns
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Marketing Communications Manager
Health Language, Inc. - Medical terminology management software
Denver, CO
Oct 2010 - May 2012 (1 year 7 months)
* Created and executed annual marketing plans/budgets and supervised all marketing vendors
* Produced and maintained sales collateral, speaking presentations, and internal training documentation
* Secured speaking opportunities at industry conferences and managed all tradeshow promotions & logistics
* Monitored and reported on competitive activities and market trends
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Internet Marketing Manager
Kaulkin Ginsberg Company - Mergers and acquisitions
Bethesda, MD
Jan 2006 - Jul 2007 (1 year 6 months)
* Managed all marketing activities for www.insideARM.com, a subscription-based e-commerce news website with over $1 million in annual advertising revenue
* Developed and published quarterly industry events calendar (direct mail piece) with $100K in annual advertising revenue
* Exceeded revenue goals for research publications and webcast sales via email promotions and online advertising
* Secured article highlighting Kaulkin Ginsberg Company and www.insideARM.com in the April 4, 2007 L.A. Times.
* Collaborated with cross-functional team to rebrand and re-launch e-commerce news website Marketing Communications Coordinator