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Creative Director
Los Angeles, CA
Jan 2015 - Present (9 years 11 months)
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Nike Womens Senior Designer
Sep 2013 - Dec 2014 (1 year 3 months)
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Design Director, women's and men's yoga/December
Los Angeles, CA
Dec 2013 - Oct 2014 (10 months)
-Hired to rebrand Alo yoga to have a modern, fashion /performance twist -Lead team in the new design direction starting in Sp14 -Manage new rebranding strategy including look books, website, logo and performance fit -Create compelling seasonal stories that are grounded in yoga with a California outdoor vibe -Lead sales meetings to share design direction and vision for Alos' future success -Manage our social media content to convey Alos' connection to the yoga consumer
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Women's senior apparel designer
Oakley. Foothills Ranch
May 2011 - May 2013 (2 years)
Senior Women's designer at Oakley.
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Girl's senior YC fleece apparel designer, innovation and sport modern
Hurley International.
Costa Mesa, CA
May 2010 - Aug 2011 (1 year 3 months)
"http://www.hurley.com" www.hurley.com "http://www.youtube.com/watch*v=b84NDesQ330" http://www.youtube.com/watch*v=b84NDesQ330 -Innovation leader for YC key categories including seamless, welded and lifestyle product -Manager of swim & kids license for Hurley international YC -Designer and production manager over "Phantom kini" innovation swimsuit -Senior designer over Sport Modern product launch -Seasonal research for color trends, prints, consumer and innovation -Mentor junior level designers for innovation and best practices in product -Apparel designer for fashion fleece and fleece outerwear -Plan and collaborate on look books, end in mind, web connection to product
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Global Women's apparel designer
Nike Inc.
Portland, OR
Feb 2004 - May 2010 (6 years 3 months)