Creative Director

I explore, develop and build strong brands and innovative designs.

projects: collateral materials, print ads, logos, web design, direct mail, tv storyboards, menu.
clients: Tapper’s, Gardner-White, Saab, Bella Rosa Event Planning, Consultants 2 Go, Moon Wink Bakery, Ansara Restaurant, Beverly Hills Club, Kurtis Kitchen & Bath Centers, Sano Vita Healthy Life.

Part of the team that oversaw and developed the new SME brand design and messaging.
I led a passionate and talented creative team through the creative process from idea conception to final
execution for print and digital communications. I listened to my team members and provided thoughtful
guidance when needed. Together, we presented thought provoking creative concepts to our clients and
ensured all communications were reflective of the brand standards. I also monitored workload allocations,
project schedules, prepared quotes and worked within budgets. Plus, I had my own workload of
creative assignments to complete.
I saved SME thousands of dollars and dramatically improved my team’s productivity. Specifically, with my
print producer, we researched more cost-effective in-house color printer options to expedite production
and reduce costs. I was part of a team that researched and secured the training, equipment and software
to bring preflight and prepress production in-house for our Manufacturing Engineering® publication and
event directories. And, I reorganized and cross-trained my teams to enhance their productivity.
projects/client: SME event brochures, signage, pubs, web design, web banners, email newsletters.

Pioneered the ALDI creative team. Partnered with an ACD writer, we hired, managed and collaborated
daily with creatives under extremely demanding schedules.
I focused on design, messaging, photography, retouching, typography, illustration and production. And,
ensured all jobs were on target, on brand, on budget and on schedule. I collaborated internally with art
directors, copywriters, retouchers, accountants, upper management, keyliners, and prepress. Externally,
I communicated regularly with clients, photographers, stylists, and print production houses.
I traveled out-of-state monthly to present and discuss creative concepts with clients. And, twice a
year, traveled out-of-state with the print production manager to approve press checks for high profile
holiday and summer catalogs.
projects/client: ALDI weekly circulars, web design, banner ads, online newsletters, in-store signage,
direct mailers, print ads, grand opening materials, summer catalog, Q4 holiday catalog, etc.

One-person creative department. I led all creative projects from conception to final execution. I collaborated
with clients, illustrators, retouchers and printers. Established budgets and timelines, obtained vendor
quotes and attended key press checks.
projects: collateral materials, print ads, logos, web design, direct mail, invitations, keynote.
clients: The American Institute of Architects Michigan, Clover Hill Park cemetery,
Gifford, Krass, Sprinkle, Anderson & Citkowski, P.C., Detroit Fish Market, City of Royal Oak.

Part of the team that elevated the Buick brand photography and catalog design to be more luxurious and
akin to premium brands like Lexus and Mercedes. Among my proudest designs is the 2008 Buick Enclave
launch brochure.
I collaborated with art directors, copywriters, accountants, photographers, illustrators, retouchers,
keyliners, print producers and printers. And, presented creative concepts to clients.
projects: collateral materials, logos, print ads, invitations.
clients: Buick, GM, Delphi, Cranbrook, Women’s Economic Club, Haven, Michigan Humane Society,
Michigan Life Sciences Pipeline.

Achieved many creative accolades here. Even, launched a new product called “Soundboni” to remove
scratches from cds. Many of my projects were new business pitches. While challenging, I excelled
from the creative freedom. Collaborated with art directors, copywriters, accountants, photographers,
illustrators, retouchers, keyliners, print producers and printers.
projects: tv & print ads, logos, direct mail, packaging, in-store signage, web design, billboards.
clients: Alliant Energy, Amana appliances, Micro-Surface Finishing Products, Inc., Crystal Group,
Iowa Wireless, Iowa Health Services, Wolfe Eye clinic.

I began my career here. And, achieved success quickly. Earned “Employee of the Year” in ’98 and won
a Mobius® certificate for outstanding creative in 2000 for my Impala launch catalog design. While here,
I learned so much from working with art directors, copywriters, accountants, photographers, illustrators,
retouchers, keyliners, print producers and printers.
projects: collateral and marketing materials.
clients: Chevrolet, Geo, University of Michigan, Toys for Tots.