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About
Fred Carriedo is a Senior Art Director and award winning Designer based in Seattle, WA. He currently works at Amazon where his strengths in design, invention, experimentation, and systems thinking come together in start-up like environments to create universal magical experiences like Amazon Go. As an early member of the Amazon Go team, he worked on Brand, Packaging, Environmental Design, Product and User Experience Design solutions that are meaningful, beautiful, and scalable. He has experience designing at other global brands like Starbucks, and Uber.
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Education
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Bachelors Graphic DesignAcademy of Art University2007 - 2013Presidential Scholarship recipient.
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Certificate Creativity and InnovationBergh's School of Communication2012 - 2012Completed a total of 3 collaborative projects and presented them to our clients: Adobe and Bespoke Innovations.
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Experience
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Senior Art DirectorNov 2014 - Present (10 years)Early member of the design team. Contributed in creating the Just Walk Out Shopping experience through brand, packaging, environmental, and advertising design.
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DesignerSep 2013 - Nov 2014 (1 year 2 months)Worked in a number of new experiences for Starbucks including re-designing the Starbucks Reserve packaging and helping in create the new Starbucks Roastery and Tasting Room brand, brand and packaging for Starbucks first ever coffee farm in Costa Rica, and undisclosed projects with Howard Shultz.
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Brand DesignerSep 2012 - Mar 2013 (6 months)First Brand Designer for Uber. I worked on logo refinements and creating the brand system.
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Awards
HOW 2015 In-House Design Award Winner
Creative Quarterly 34 - Award of Excellence
Graphis New Talent Annual 2014 Silver Award
CMYK Magazine 53 - Design Showcase winner
Creative Quarterly 28 - Graphic Design Student winner
Behance Student Showdown 2012 - Honorable Mention Prize winner -
Affiliations
Creative Mornings
AIGA
TDC -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mybestfred, member since 2018
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Followers 2
