Fred Carriedo

Hacienda Alsacia is the first and only farm owned by Starbucks. Located in the slopes of Costa Rica, the farm contains a 46,000-square-foot experience center where visitors can learn about Starbucks commitment to sustainable coffee farming. ?????I designed the brand identity and first crop coffee packaging.

• Art Direction
• Branding & Corporate Identity
• Graphic Design
• Packaging Design
• Food & Beverage