Fred Carriedo

Amazon Meal Kits is a new kind of meal kit experience from Amazon. Each meal kit is chef-designed with easy-to-follow recipes, comes with perfectly portioned ingredients, and can be enjoyed in about 30 minutes. The box can then be used for compost or recycled. I was the lead brand designer working with other team members and stakeholders on the project from concept to final product.

• Branding & Corporate Identity
• Art Direction
• Food & Beverage
• Packaging Design
• Product Design
• Photographic Styling