Richard Salcer
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About
I have in-depth experience in branding & identity programs, package design, retail graphics, environmental graphics, promotion and display. I believe I can contribute substantially to your continued success.
I have worked in design management as well as hands-on for programs for major firms in the following areas: foods, fragrances, beverages, health & beauty aids, healthcare, housewares, finance, leisure products, petroleum, entertainment, home furnishings, jewelry, sportswear, communications, consumer electronics, professional sports, broadcasting and publishing.
My experience can bring fresh creative perspective and would mesh well with your objectives. I look forward to the opportunity to discuss with you how my qualifications and problem-solving skills can best meet your needs. -
Experience
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Adjunct Professor of Package Design and Brand IdentityQueens College, City University of New YorkJan 2013 - Present (12 years)Member of the part-time faculty, teaching package design, identity and branding strategy to undergraduate students in graphic design, fine arts, marketing and economics.
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Independant Consultant2003 - Present (22 years)Design direction of integrated brand identity, package design, retail graphics, collateral and promotion for fragrances, healthcare, leisure products and upscale food products with noted design firms Cornerstone, Coleman Brandworx, Young&Rubicam/Brand Buzz, GroupRed, Parham Santana, Apple Brandsource and Arnell Group Worldwide.
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Associate Professor in Package Design & Brand IdentityParsons The New School for Design1988 - Present (37 years)As a member of the part time faculty, I teach package design and brand identity to students in communication design, design & technology, design management, product design, architecture and fine arts.
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Freelance DesignCBX2004 - 2006 (2 years)Designed packaging for consumer products and identities for retail stores
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Design ManagerColgate-Palmolive Company2002 - 2003 (1 year)Art directed and design managed packaging for Colgate-Palmolive's global and domestic oral care division. Oversaw the work of outside vendors, including design studios, printers and illustrators. Ensured the maintenance of quality standards for globally-produced product packaging as well as its consistency with global branding architecture.
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Senior Graphic DesignerCDI Group1998 - 2001 (3 years)Created retail and environmental graphics for major firms in the retail, supermarket and petroleum industries. Developed brand identities, signage, displays and packaging. Also created marketing materials and corporate capabilities literature for the firm.
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Awards
2 Henry Wolf Awards for Teaching Excellence in Design Education, Parsons School of Design
Featured in PRINT magazine -
Affiliations
AIGA/NY, AIGA/MetroNorth Branding Chapter
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Skills
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Elsewhere on the Web
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On Coroflot@murnge, member since 2006
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