Frito Lay Salsa Packaging - Packaging revitalized the image of this popular line of salsa with livelier graphics and increased shelf impact
Café de Colombia Identity - This lively image was designed for a coffee importer to promote his line of premium Colombian coffee.
Acuvue Contact Lens Packaging - Packaging designed to represent Acuvue's new premium line of contact lenses. Packaging reflects the extreme comfort and wearability of the new lenses.
Mobil On the Run Identity - This redesign of the identity for Exxon Mobil's chain of convenience stores revitalized the image for consumers who expect quality and service while on the go. The graphics are designed to maximize the brand equity of Mobil in a a relevant, compelling way.
Ethel M Deluxe Chocolates - From a range of luxury chocolate packaging designed for Ethel M, a division of M&M/Mars
Identity and packaging for a large range of hand-painted imported dinnerware sold in Macy's and Bloomingdales.
Large range of casual dinnerware, including plates, cups, pitchers, glasses, ice buckets and serving plates.
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Packaging and Retail Identity Projects

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Richard Salcer
Art Direction and Design in Packaging, Branding and Brand Strategy New York, NY