Founding Partner / Creative Director at Cinderhouse Creative

Ronald Paredes

Nanjing, China

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About

Ronald Paredes is a Venezuelan graphic designer with 18 years of experience in art direction, creative direction, brand development and a solid professional background in advertising, marketing and visual communication.

With a strong sense of ethics and social responsibility he has developed a career balancing commercial work for clients while making time to create work pro bono for not for profit organisations, charities and cultural and educational events, mostly in Nanjing, China.

Co-founder and creative director of Cinderhouse Creative, a creative agency focused on corporate social responsibility; VOZ Labs, a laboratory/studio dedicated to develop unconventional communication and marketing strategies; and Domogo a social oriented real state agency.

Currently Ronald is working on a personal project doing research and writing about ethics, responsibility and best practices in visual communication and graphic design and how this skills can be effectively used on social oriented projects. In his very occasional and short spare time he writes and illustrates children books for his 4 years old son.
Education
- Graphic Design
  
  Instituto Perera
  
  1994 - 1997
Experience
- Founding Partner / Creative Director
  
  Cinderhouse Creative
  
  Nov 2014 - Present (10 years)
  
  Cinderhouse is a marketing, branding and design firm that creates brands and campaigns that matter.
  All above sustainable profits are used to design and promote social enterprise structures and causes that affect positive change.
  
  Simply put, we create amazing work that feeds profit to amazing causes.
  
  We specialize in the design and implementation of sustainable CSR campaigns and social branding,
  however, we are a full service creative agency.
- Founder / Creative Director
  
  VOZ Industries
  
  Apr 2013 - Present (11 years 7 months)
  
  Directing the team into the process of brand and product development, marketing and networking.
- Founder / Creative & Art Director
  
  VOZ Design
  
  Apr 2011 - Present (13 years 7 months)
  
  Graphic Design, Brand Development, Visual Consultancy, Advertising, Creativity, Web Design, Marketing, Events, Media Production, Industrial Design, Interior Design, beauty and criteria.
- Creative Director
  
  Nanjing Expat
  
  Apr 2010 - Present (14 years 7 months)
  
  Conceptualization, graphic design, Illustration for Nanjing Expat media products.
- Freelance Graphic Designer / Art Director
  
  mundosanto
  
  Sep 2009 - Dec 2010 (1 year 3 months)
  
  Working as freelance designer in China for foreign clients looking for graphic design, art direction from a western point of view with international standards.
- Graphic designer / Art director
  
  Freelance Designer / Art Director
  
  Aug 2006 - Sep 2009 (3 years 1 month)
  
  Design, construction and maintenance of the website, design of different promotional materials.
- Freelance Graphic designer / Art director
  
  Freelance
  
  Jun 2006 - Sep 2009 (3 years 3 months)
  
  Graphic design and Web design.
- Chief Design Department / Art Director
  
  Zurda Fabrica de Ideas
  
  Jan 2004 - Jun 2006 (2 years 5 months)
  
  Art and Design department management, development of advertising campaigns, development of promotional pieces for Mc Donald's Latin America, TV commercials art direction, photo shot art direction, etc.
- Art Director
  
  LOWE Concept Venezuela
  
  Nov 2003 - Dec 2004 (1 year 1 month)
  
  Art Director for Advertising and Marketing
- Graphic Designer / Art Director
  
  Freelance
  
  Dec 2002 - Nov 2003 (11 months)
  
  Moved to Peterborough and London, England. Working as freelance designer and several personal projects
- Art Director
  
  Publiteca
  
  Sep 2001 - Dec 2002 (1 year 3 months)
  
  Art Director for advertising and marketing
- Graphic Designer / Art Director
  
  Freelance
  
  Dec 2000 - Sep 2001 (9 months)
  
  Branding development, art direction and production of promotional and marketing materials.
- Art Director
  
  Young & Rubicam Venezuela
  
  Oct 1999 - Oct 2000 (1 year)
  
  Art Director, conceptualization and development of advertising pieces.
- Jr Art Director
  
  DDB
  
  Mar 1997 - Oct 1999 (2 years 7 months)
  
  Asisting the Art Director in the conceptualization, design and development of advertising pieces for clients such as American Airlines, Mobil Oil, Michelin tires, Mc. Donald's, etc
Skills
Elsewhere on the Web
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On Coroflot

@mundosanto, member since 2004
- Following 2
- Followers 4

Ronald Paredes

Assistant Professor - Educator, Communication Design, Myron E. Ullman, Jr. School of Design

Systems Administrator, Visible Futures Lab (VFL)