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Freelance Senior Graphic Designer
Mar 2022 - Present (2 years 8 months)
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Senior Graphic Designer
Boston, MA
Jan 2020 - Mar 2022 (2 years 2 months)
* Conceptualized and produced a full range of creative assets for the web, print, social, motion, and events (virtual and in-person)
* Created visual identities for various practices within the firm
* Partnered with copywriters to create marketing campaigns from concept to completion
* Worked closely with production teams to ensure the creative vision is carried out across all campaign assets
* Developed layouts and templates for white papers, guides, and presentations
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Designer
Cambridge, MA
Jun 2015 - Dec 2019 (4 years 6 months)
* Designed digital assets and marketing materials while adhering to brand standards
* Art directed and produced assets for marketing campaigns across multiple channels
* Planned, managed, styled, and art directed photoshoots
* Led the logo redesign initiative
* Redesigned and optimized the entire B2C email program
* Coordinated with national retail partners to execute on branded assets
(Ace Hardware, Rakuten, Bed Bad & Beyond, Office Max)
* Managed and mentored contractors and freelancers
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Color Coordinator/Colorist
Quincy, MA
Oct 2011 - Sep 2014 (2 years 11 months)
* Researched fashion market trends and developed seasonal color palettes collaboratively with the Color Director
* Evaluated and commented on seasonal lab dip submissions to ensure consistency
* Communicated color comments and bulk approvals to mills and vendors
* Managed the master color spreadsheet and communicated updates to internal teams and overseas partners
* Created physical presentation boards, color palettes, and ring sets for leadership meetings
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Assistant Fashion Designer
Svelte Sara
Boston, MA
Apr 2010 - Oct 2011 (1 year 6 months)
* Assisted with the planning and coordination of seasonal look book photoshoots
* Designed marketing collateral
* Sourced materials and vendors