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Product Designer / Product Director
Design Co-op
Jan 2018 - Present (6 years 10 months)
Design and innovation for UXUI, products, and services. Designing the workflow, orchestrate consistency of design, creative direction, brand, and marketing. Gather and evaluate user requirements in collaboration with product managers and engineers.
– Illustrate design ideas using storyboards, process flows, and sitemaps.
– Develop UI mockups and prototypes that clearly illustrate how sites function and look like.
– Prepare and present rough drafts to internal teams and key stakeholders
– Identify and troubleshoot UX problems
– Prototyping with Python, CSS, HTML, and ML modeling
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Design Director
Incipio Group
Irvine, CA
Dec 2017 - Sep 2019 (1 year 9 months)
Define and execute product design strategy and user experience, across owned brands-Incipio, Griffin, and Survivor. Oversee new style creation for licensed brands and partners: Kate Spade, Coach, Under Armour, Google, and Microsoft. * Established design process-collect user insight, trend identification, and agile proof of concept sampling and testing. * Instituted narrative presentation tools, using storytelling throughout the design process presentations to internal and external stakeholders. * Manage design team workload and create success metrics, while fostering innovation and ownership. * Designers worked directly with Product Management to contribute to cate- gory assortments and brief creation. Product types included: Soft goods, hard goods with wireless connectivity
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Global Design Manager
JR286, Nike Equipment
Sep 2013 - Aug 2017 (3 years 11 months)
Lead designers to create market right, through user experience research design athlete informed product, on target and on time. Contribute to the creative vision of the brand for the global sports, training, and athletic categories. Work cross-functionally communicating design direction, intent, and brand ethos through adept storytelling. Interpret and integrate cultural trends, identifying influencers, and gathering athlete insight to drive strategic product roadmap and assortments. Collaborate with Development, Engineering, and Product Management to execute new and innovative product designs seasonally. Manage the growth of individual members of the team, implementing effective feedback mechanisms, timeline creation, and title progression, while encouraging ownership, and the goal of design excellence and innovation at every level.