Sara Spillum

• Design and manage social media campaigns for two companies, increasing communication and engagement..
• Design visually compelling marketing materials for print, digital, and signage.
• Develop and write content for various digital platforms, driving higher engagement and brand interaction.
• Generate text using OpenAI GPT and similar architectures.
• Generate and edit images using AI tools like OpenAI's DALL-E, ChatGPT and Adobe Creative Cloud.

• Developed branding and marketing strategies for multiple Kitchen/Outdoor cabinetry brands.
• Orchestrated the creative direction for print and digital assets, overseeing the production of eCommerce websites that drove a 30% increase in online sales and enhanced brand visibility.
• Executed targeted email marketing campaigns, resulting in a 40% increase in email open rates and a 25% boost in click-through rates.
• Conceptualized and managed social media campaigns across multiple platforms, achieving a 40% increase in engagement.
• Maintained content and graphics for multiple company websites, implementing a streamlined library system that effectively organized assets and saved considerable time in content retrieval and updates.
• Created and retouched artwork and photography.
• Oversaw print production and photo shoots for CGI imagery.
• Supervised the graphic design team's projects and workflow.
• Key involvement in the launch of Florida Outdoor Kitchens, including branding, outdoor and indoor signage, print and digital marketing materials, and retail store staging.

• Designed and managed email campaigns tailored to a varied client base.
• Implemented changes and updates across websites and landing pages.

• Conceptualized and executed all print and web materials, maintaining a cohesive brand identity across diverse platforms and channels
• Produced and maintained company websites and landing pages.
• Directed email design and content strategies, resulting in a 30% increase in email open rates and a 20% increase in click-through rates.
• Created and implemented a brand standards guide adopted by over 125 agents, leading to a significant 90% improvement in the aesthetic quality of all individual agent-generated sales materials.
• Strategized and executed marketing initiatives, driving significant brand visibility and engagement.
• Developed and implemented a brand standards guide adopted by over 125 agents, leading to a significant 90% improvement in the aesthetic quality of all individual agent-generated sales materials.
• Collaborated closely with agents and health carriers, leveraging insights to optimize business strategies and outcomes.

• Designed and produced print material, signage and exhibits for the museum.
• Operated large format printer, mounted, and installed signage throughout the museum.

• Designed diverse print merchandising materials, overseeing the entire process from concept to completion.
• Art directed high-profile studio and on-location photoshoots, ensuring adherence to creative vision and brand standards.
• Generated compelling visual artwork and diverse graphic content to meet client objectives.
• Formulated accurate budget estimates for creative expenditures across agency projects.
• Supervised external suppliers, including retouchers, studios, separators, and printers, to maintain quality and meet project timelines.
• Fostered collaborative relationships with clients, account teams, and print production, ensuring projects were executed within allocated budgets and timeframes.

• Managed desktop production of various agency projects from electronic layout of type and graphics through preparation of final artwork.
• Supervised workflow organization and project distribution among desktop operators.
• Engaged in the exploration of new hardware, software, and system utilities, conducting tests and offering recommendations to the department.
• Worked closely with Art Directors in design and layout of print material.
• Collaborated with Creative, Account and Print Production in scheduling and tracking projects.