Rachel Hsu

Independent freelancer who works both onsite and remotely. Open to be hired as a contractor, contractor to hire or full-time employee. I am open to all and equally enjoy utilizing all of my skills. I have regular clients and companies, some of whom I've worked with for many years and continue to do so. Sample ongoing current/past clients: NewMark Merrill, Westfield, George P. Johnson (SalesForce, LA Auto Show, CES, NDM, etc.), PHL MarketPlace, The Ferguson Group, Hershey Cause Communications (various non-profits in 2013), Golf Buddy and Niche Marketing Creative Group (Avia and Ryka shoes).

Sparks is a global marketing brand experience agency in the events, exhibits and trade show industry. As the sole Senior Production Designer, I helped ensure that both digital and print assets were presented to the clients for approval and production files were delivered to the final production team on time. My role involved working directly with various internal teams and sometimes with the clients. It also involved project management skills and knowledge in Google Suite. I primarily worked on Salesforce projects. Client projects I worked on: Salesforce, Google, McKesson Corporation, LEGO Star Wars 25th Anniversary Celebration, Hanwha, Dolby and Konami.

Initially contracted as a Production Designer working with the Integrated Marketing Sales Ad team on various projects including branded slates (using Adobe Audition/After Affects), brand placement ads, ad sales, ad selectors, bes, sales apps, social thumbnails, spotlights and print ads. Eventually I transferred over to the On-Channel team as a Contract Production Designer primarily working on cover stories, involving heavy use of Photoshop compositing with key art and/or still images, ensuring that layouts fit into various UI template sizes for living room and mobile devices.

Production and design for Westfield Content and Creative (Formerly Westfield Brand Studio). I worked onsite M-F at the U.S. Corporate office from Jan 2014 - March 2016 before the Content and Creative team was eliminated. Since April 2014, I have been a remote freelancer for various Westfield departments and U.S. centers.

3-month contract from May 29 - Sept 1, 2017
I created approximately 80-300 unique digital assets a week, including version edits. Overall, during the 3 summer months, I worked on at least 27 Netflix titles, including Narcos S3, Black Mirror, Stranger Things S2, Atypical, GAGA, American Vandal, Big Mouth, Death Note, Marvel Punisher, First They Killed My Father, To The Bones, Jerry Before Seinfeld, Dear White People, Ozark, Disjointed, etc.
• Adaption of key art into various specs and requirements for digital and print needs,
primarily screening social slides and screening/premiere/celebration invitations
• Adjusted and/or created Mechanicals for a variety of print or OOH needs
• Creation of non-English graphics (i.e. title treatments for Asian markets)
• Localized all of key art for Global distribution

Preparing print-ready final mechanicals. Many of these files required photo up-rezing due to the nature of large format graphics. I initially freelanced here onsite November 2013 - December 2013, working on projects for the LA Auto Show, CES, SalesForce Dreamforce. I was brought on to help with the production team by my direct manager from when I worked at VCG-Kestrel and eventually also worked for the creative team. The creative team offered me a longer term freelance position a few months after I started at Westfield, but I was not ready to leave Westfield after only a few months. I came back to the company from July 2016 - May 2017 as I really enjoyed and worked well with the production team. I worked onsite on an as-needed basis for numerous auto shows including Sage, Detroit, NAIAS, etc., on the following client accounts: Toyota, Lexus, Honda, Acura and more. Project type: Primarily Large Format environmental graphics for events and trade shows like CES, SalesForce DreamForce, LA Auto Show, DC Auto Show, Detroit NAIAS, SAGE, etc.

Full-time freelancer on the Fresh & Easy Neighborhood Market Marketing POS team. In early December 2012, it was announced that Tesco, owner of Fresh & Easy would sell or shut down its stores. Sadly, due to this, the majority of us were let go by the start of 2013. This was a great place to work while it lasted!

Provided extra design support for the creative services team, working directly with the creative director, design team, copywriters and print shop in preparation for the company's annual convention. I worked on a tribute book, program book, planner, envelope, folder, silent salesmen, postcards, large signs, posters, counter graphics, website icons, business card, holiday gift cartons, inventory sheet and helped design an entire convention wall with merchandising and retail materials.

In July 2014, I was offered a full-time position here, but I was not ready to leave Westfield after only 7 months.

Packaging Designer on the Barbie Entertainment/Fantasy Packaging team. Product lines I worked on: Barbie™ Thumbelina, Barbie™ in a Mermaid Tale, Barbie™ and the Three Musketeers, Barbie™ Fashion Fairy & Princess, Barbie™ A Fashion Fairytale.

I freelanced here from January 2008 - April 2008 until Mattel offered me a long-term temp position. After a 5 year hiatus working for Mattel, along with other companies, I came back and freelanced for this company from April 2013 - October 2013 as both an on-site and remote freelancer on an as-needed project basis. I worked on various projects that involved advocacies, foundations, healthcare, associations and institutes. Client projects: First 5 LA Literacy Campaign Materials, College Access Foundation of California, Bennett & Erdman rebranding ads, AG Eye Q Webinar, Childrens Hospital LA Power Point presentation and donation concepts for homepage/website, The California Wellness Foundation annual report, Southern California Grantmakers logo exploration and various Hershey | Cause internal projects like updating the website, retouching photos and putting together presentations.

Web and print design for clients that varied from small, independent non-profits to large, Fortune 500 companies. Clients included: Zisler Capital, The Regan Group, Music Sales Group, White Sierra, Headline It, Cal A Vie and Wee Soles, among others. The company is no longer around, having ended in 2009.

Concept and design for POS, packaging, seasonal grocery bag designs, t-shirts, menus, outdoor signage, posters and banners. Branding for the Whole Foods Market Lifestyle line. Helped guide, train and art direct 23 store sign makers once a month with design skills. Provided new store opening support.

Provided design support to Design, Ecommerce, Visual Merchandising, Retail Development & Public Relations. Worked
with outside vendors on magazine ads. Design and production for projects such ss print collateral, promotional
materials, brochures, gift bags and catalogs.

Worked on company branding, marketing materials. Managed incoming projects (mainly for Aramark, Out Of The Box Creative, Build A Bear, Perky's Pizza, Reed Business Information) and made sure production crew finished jobs on time, acting as the "eye" for clients, scheduling, traffic management.

Prepared digital files, estimated/quoted job costs, attended press checks, supervised photo shoots, worked directly
with clients such as Danone Waters of North America, Inc. and Children Affected by Aids Foundation, managed
iin-house portfolio, digitally photographed product shots, frequently participated In branding, positioning and product
development ideas.

Design and production of print materials, such as posters, fliers, brochures, catalogs and print ads for automobiles,
food, consumer products, logos and identity systems.