![](https://s3images.coroflot.com/user_files/individual_files/446410_7Jr1dFvXF2oNJJtdMvysX4mx1.png)
Whole Foods Market Lifestyle Store - I came up with all illustrations, concepts and chose the font for this entire project.
![](https://s3images.coroflot.com/user_files/individual_files/446410_QJgMAeCQHZqhIO8nLOplPXcxW.png)
LIfestyle logos
![](https://s3images.coroflot.com/user_files/individual_files/446410_kzo0L1Xo9hV2KmcvEY_w3qHwi.png)
Organic Tree Shape Idea & Rock Shape - I came up with the idea of using the Whole Foods Market Organic "O" marker and turning it into a tree shape. For the brown sign, I chose to use an organic "rock" shape.
![](https://s3images.coroflot.com/user_files/individual_files/446410_YalpYcpOjXt_y5sYvU_IXInSi.png)
![](https://s3images.coroflot.com/user_files/individual_files/446410_ZlXbrghfLP5_86LV1SMK0SMdd.png)
6 Department Signs - Inside the store are 6 department categories. I came up with and illustrated these icons to represent each department.
![](https://s3images.coroflot.com/user_files/individual_files/446410_wc0BnoTmjFlQWoOnpy1mTRcIJ.jpg)
Eco Home Department Sign
![](https://s3images.coroflot.com/user_files/individual_files/446410_gq3454Q_ABw2cPo1CPsz3rpRy.png)
Business Card - The concept behind this was to lay out the contact information as if they were roots.
![](https://s3images.coroflot.com/user_files/individual_files/446410_5hVj8zdcqs8xhzwPurE3fmxc_.png)
I created and came up with the concept for all of the Lifestyle store pieces. The art director at the time laid out the tissue paper with my illustrated icons.
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