Whole Foods Market by Rachel Hsu at Coroflot.com

Whole Foods Market

Whole Foods Market from Rachel Hsu

Whole Foods Market

Good Food Expo Poster - Every year, Whole Foods Market has a Good Food Expo where Whole Foods Market Team Members and Vendors come to learn about vendor products to better inform customers. I came up with the concept of using a brain and leaves to imply growth through knowledge.

Rosh Hashanah Shelf Talkers - Marketing wanted to promote products for Rosh Hashanah using this honey photo so to add interest and some fun, I decided add illustrated honeycombs over the photo and on the pieces that didn't utilize a photo.

Shelf Talker
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Wind Energy Paper Grocery Bag - Marketing wanted to promote wind energy so I came up with the concept & layout of using illustrated wind mills, grass and dandelions. Yes, I illustrated it all! :) I still see the company using my grassy illustrations 6 years later!

Summer Picnic Themed Paper Grocery Bag - Marketing wanted to promote foods that would be easy to take on a picnic so I came up with the illustration, concept and layout for this Whole Foods Market grocery paper bag using a fun, summer picnic theme.

Whole Foods Market 365 Paper Grocery Bag - Marketing wanted to promote the Whole Foods Market 365 products so I decided to accomplish this by using an illustrated mac & cheese.

I created these two labels for the Green Mission Picnic & Party compostable plates.

These were paper bread bag comps I created for the bakery department. They were for french baguettes and other bread items.

The Whole Foods Market bread bags were using generic labels. The wanted a redesign and so I came up with the idea of color coding the types of breads carried in the stores. To give it a little more fun twist, the bread loaves had a toast shape and the hamburger buns had a round shape, while the hotdog buns had an oblong "bun" shape.