PDI Promo Booklet - Inside pages - This page shows that printing can be done on vellum and a mini canvas mat that adheres to the vellum.
This page shows that the zund die-cutting machine can be used creatively with precision.
PDI Promo Booklet - Outside Cover & Spine - This shows that you can custom design a booklet using almost anything. I decided to bind the book using a printed spine mounted on 1mm white sintra and metal screws.
PDI Printing & Lamination Sample Booklet - A 63-page sample booklet of printable material and lamination material for both small and large format printing. Vellum pages are used as dividers for each section. Includes a table of different mounting substrates, as well as, a punchable diecut orange that also acts as a company magnet. 2002 PDI /Designer: Rachel Hsu
PDI Folder, Sell Sheets & Brochures
PDI Brochure
PDI Fleet Frame System Brochure
Fleet Truck Advertising
Go Express Food Cart Graphics Version 1 - Logo,menu board, posters, and graphic concepts for an "express" ready-to-go food cart. 2003 Rachel Hsu
Go Express Food Cart Graphics Version 2 - Logo,menu board, posters, and graphic concepts for an "express" ready-to-go food cart.
Cathay Spirit Treasures - Green Set - Table top P.O.P, Business Cards, and Hangtags for a line of "Unique jewels made from precious and semi-precious gems and silver. Each piece - a design original. A Spirit treasure from the earth to you from me - Cathay" 2003 Design by Rachel Hsu/Copy by Cathay Spirit
Cathay Spirit Treasures - Orange Set - Table top P.O.P, Business Cards, and Hangtags for a line of "Unique jewels made from precious and semi-precious gems and silver. Each piece - a design original. A Spirit treasure from the earth to you from me - Cathay" 2003 Design by Rachel Hsu/Copy by Cathay Spirit
College Campus Cafeteria Poster - I did the production and layout, but did not create the graphics.
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Rachel Hsu
Senior Designer/Production Designer, Visual Designer, User Experience & User-Centered Designer Santa Monica, CA