Rachel Hsu

2-sided trifold gallery invitation - This 1999 invitation was designed based on a collaborative team effort by 9 graduating seniors. Four of us, including myself was involved in the design process. I was in charge of the production process from beginning to end.

CAAF Dream Halloween

CAAF Dream Halloween - This was a collaborative effort by several companies for Children Affected By AIDS Foundation (CAAF). I did the production and design layout for the ad book, the envelopes, and the reply card shown here, as well as the inside of the invitation. The design concept was done by Blue Sky Display Packaging, the Sammy concept by P+R Architects, the illustration by Cornelius O'Leary, the Dream Halloween logo & icons by Matt 2001

Logo Explorations for Activision via The Chambers Group

Toy Rocket Package - I wanted to created a package for this collectors item toy rocket.

Moo Drink Label Design

Self-promo Kit - This was a self-promo "leave behind" piece that played on my last name, which is pronouced like "shoe." I wanted potential employers to remember me in a fun, witty way. On the front of the wooden box, it says, "Professional Hsu Care Kit." The kit included (1) resume, (2) my sample portfolio and (3) actual shoe shining products. 1999

Spice de Soleil Spice Jars & Gift Pack - I branded and developed a line of spices made for gift-giving. The gift bag shown here is the "Pumpkin Pie" spice kit. The bag is made of corrugated cardboard and the label is adherred to an actual spice bag. 1999