![](https://s3images.coroflot.com/user_files/individual_files/446410_CBJ5_Z3PhgL1ds64t8Qxrfo5r.jpg)
Belay Development Cap Deck - Matchbook Concept: Rachel Hsu
Overall Design Style & Layout: Jason Hashmi, Terran Kim, Rachel Hsu
![](https://s3images.coroflot.com/user_files/individual_files/446410_jlz6Qb2XXCbsZ0pKDTMKRGpmy.jpg)
Belay Development Cap Deck - We wanted something that could hold together case studies customized to the potential client. The info sheets inside are printed in-house, while the matchbook style outer cover was sent to a print vendor.
![](https://s3images.coroflot.com/user_files/individual_files/446410_dEA7J2alvk3k1Xh1rTrtQLj3q.jpg)
Belay Development Cap Deck - Revealing the initial inside page.
![](https://s3images.coroflot.com/user_files/individual_files/446410_0RkSyD22A1fRGuej2AVMkSe0m.jpg)
Belay Development Cap Deck - The intro page to the Case Studies.
![](https://s3images.coroflot.com/user_files/individual_files/446410_3Zd5Xgp43xpx_WCms9nu34uAf.jpg)
Belay Development Cap Deck - This is an example of one of the case studies.
![](https://s3images.coroflot.com/user_files/individual_files/446410_oBwnwUIDJdGL_Yrji8IBGxaID.jpg)
Belay Development Cap Deck - This is one of the pages introducing the Directors at Belay Development. Each of the directors chose an icon from stock illustrations that I picked out to represent themselves for their bio section.
![](https://s3images.coroflot.com/user_files/individual_files/original_446410_hklDZnznO_bTs46DMlgZByMwB.jpg)
Belay Development Cap Deck Icons - I came up with various icons for each section of the cap deck.
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![](https://s3images.coroflot.com/user_files/individual_files/original_446410_9fyyv8UtofPcMysYyDELDsEdi.jpg)
Yoga Revolution Initial Brainstorm - These were some of the ideas I had in brainstorming for a logo concept or how it could be branded.
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![](https://s3images.coroflot.com/user_files/individual_files/original_446410_gdHUF4lwZIjKiAOgv4VFjLiiQ.jpg)
Yoga Revolution Logo Explorations - These were some of the logo explorations I came up with after the brainstorm.
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