Mike Silcher
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About
Mike Silcher is a highly innovative Graphic Designer with over 25 years of experience. He has a strong track record of creating visually compelling, high-impact, and consistent visual identities for a diverse range of clients, from small a businesses to large corporations. Mike possesses an eye for the finer points of design, and his ability to consistently deliver quality solutions makes him an unparalleled talent in the industry. He is committed to providing innovative and high-quality solutions that satisfy his clients' needs and meet their audience's expectations, and he has demonstrated his ability to meet strict deadlines time and time again. Mike is an expert in branding, print design, high-end post-production, web graphics, and photography. His enthusiasm and dedication to a lifetime of creativity are evident from the very first meeting. Mike is an invaluable asset to any company or team, and his unwavering commitment to a project's completion makes him irreplaceable.
ADDITIONAL SKILLS AND ABILITIES:
- Maintaining brand consistency across all marketing projects.
- Generating innovative ideas to effectively communicate concepts and promote products/services.
- Utilizing typography and photography techniques efficiently.
- Creating original artworks such as illustrations and infographics.
- Enhancing images, fonts, and layouts using graphic design software.
- Improving user experience in digital products.
- Keeping up-to-date with industry trends and technology.
- Managing design projects from concept to delivery.
- Reviewing work to ensure high-quality standards.
- Coordinating with marketing and design teams to meet project deadlines. -
Education
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Associate Degree Desktop Publishing / MultimediaCabrillo College1996 - 1999
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Experience
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Senior Graphic DesignerScotts Valley, CAOct 2019 - Mar 2023 (3 years 5 months)As the lead designer at Bay Photo Lab, I was tasked with rebranding to raise the visibility of one of the top professional photo labs within the US. This included a wide variety of projects spanning from initial concept creation, to final execution applying to magazine advertisements, cohesive branding and displays for multi-scaled trade show exhibits with coordinated collateral, annual product catalogs and promotional flyers. Art directing assistance with the staff photographers to organize the creative strategy of the stylization of products (metal prints, acrylic prints, wood print, framed prints) ensured the team succeeded in getting “the shot”.
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Senior Graphic DesignerSanta Cruz, CAAug 2014 - Sep 2019 (5 years 1 month)I worked as the lead designer for O'Neill Wetsuits, LLC, where I focused on marketing for surfing, wakeboarding, and stand-up paddling. My responsibilities included designing annual product catalogs, developing ad concepts and executing marketing campaigns, creating seasonal hangtags, and designing interior and exterior point-of-purchase displays for the brand. I collaborated closely with the VP of Marketing and worked directlyA with our Production Manager to schedule tasks for the creative team. Additionally, I worked with photographers and other outside vendors as needed to ensure prompt delivery and top-quality imagery and branding.
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Senior Graphic DesignerScotts Valley, CAFeb 2013 - Jul 2014 (1 year 5 months)
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Junior Graphic DesignerWatsonville, CAJul 2011 - Feb 2013 (1 year 7 months)As an in-house designer for the global brand of Omega 3s Fish Oils, I worked on a wide variety of print and digital media projects. My responsibilities included conceptualizing, collaborating, and executing the design process from start to finish. I created magazine advertisements, billboards, in-store signage, branding, packaging, catalog layouts, logo variations, trade show displays, promotional materials for events, and managed the print production of all materials.
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Junior Graphic Designer-ContractSanta Cruz, CAFeb 2009 - May 2010 (1 year 3 months)• Archival Project: Scanned old photos of the O'Neill Wetsuit legacy: historical personal and business photos from the early 1950s. Digitized the Historical Pictorial Collection, labeled and created Archival Image Bank.
• Spring and Fall Wetsuits Product: Digitizing product to allow dealers to have a full color range of current product. -
Junior Graphic Designer / Production ArtistSanta Cruz, CAJul 2005 - Jan 2009 (3 years 6 months)In-house designer on a wide variety of print and digital media for the global brand. Projects spanned from initial concept to collaborating, to final execution including magazine advertisements, billboards, in-store signage, branding, packaging, catalog layout, logo variations, trade show displays, promotional materials for events and contests, product tags, photo shoots, and attended press-checks.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@msilcher, member since 2007
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Following 283
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Followers 96
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