Mr. Flama ( Luis Torres )
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About
Luis Torres (Mr. Flama) is a Graphic Designer, Illustrator and animation Director with 26 years of experience in advertising, graphic design, animation, motion design and visual arts. Currently works as a freelance artist and teaches art and animation at Escena Animation and Digital art school in Mexico City.
He was the formerly creative director and animation director of Cluster Studio, and was the founder and Creative director of his own animation studio La Flama.
He has been represented internationally as an animation Director through Curious Pictures in New York and Resistor in Canada. Has won several awards for his work in animation and design, the most important to date 2 Gold World Medals in the 2010 New York Festivals in the best Direction and best Art Direction for an animated short film categories of the festival.
HIs work has been published in Taschen's Logo Design vol 2 and Latin American Graphic Design. His paintings have been exhibited in New York at Agora Gallery, Resistor Gallery in Toronto, Framers Gallery in London and Aguafuerte Gallery in Mexico City. -
Education
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Bachelor Degree with a Major in Communication. Graphic and Communication DesignUniversidad Autonoma Metropolitana1991 - 1995
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Experience
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TeacherMexicoMay 2019 - Present (5 years 7 months)Mexico, CDMX Teacher of Animation, Illustration and Motion Design.
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Freelance Illustrator and AnimatorMexicoJan 2005 - Present (19 years 11 months)Self Employed as Mr. Flama, Mexico, CDMX I have worked as a freelance illustrator and animator for several brands, agencies and publish-ing houses. Some of the clients that I have worked with are Nike, PepsiCo, Renault, Ford, Fundación Javier Marín, Editorial Planeta, Editorial Televisa and Editorial Cidcli to name a few.
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Creative and Animation DirectorMexicoOct 2017 - Aug 2020 (2 years 10 months)I oversaw the animation department as Creative and Animation Director, make sure that the work that comes out of the studio meets the creative expectations and needs of our clients, responsible of the pitch process to acquire new projects and business opportunities.
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Owner / Creative and Animation DirectorLa FlamaMexicoApr 2007 - May 2017 (10 years 1 month)For 10 years I managed and was the creative force behind the work of my company, managing the creative team and pitching for all the projects that were awarded at the time to the company.
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Director / AnimatorNew York, NYJan 2006 - Oct 2010 (4 years 9 months)I was represented as a Director and Animator by Curious Pictures in New York as part of the Resistor roster of directors represented by them for the U.S. market. In the time I was represented by Curious Pictures, I directed the spot "Feed the Addiction" for the Arizona Health Service Bureau of Tobacco Education.
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Creative and Animation DirectorResistor/The Electric CompanyToronto, CanadaJan 2004 - Oct 2010 (6 years 9 months)I was represented as an international Director and Animator, working on international projects for Canada and the U.S. I was in charge of the creativity and execution of all the spots created in that period under Resistor's representation.
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Art DirectorToronto, ONMay 2003 - Sep 2004 (1 year 4 months)I developed artistic visual products while I was working as part of the design and art department at Spin collaborating along side the post produc- tion and animation departments on several projects at the company.
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Awards
In 2010 Luis won two gold medals at the New York Festivals 2010 for his animated short film "The Hollow" in the category of best direction and best animated short film art direction, in addition to being nominated for best animation in the festival.
In 2012 Luis worked in the video for "Occupied Tears" by Serj Tankian, the video was nominated for best video clip in the New York Festivals 2012.
Luis got and honorable mention in the XXII Catalog of Illustrators for children and youth publications FILIJ 2012 and was selected as part of the illustrators that appeared on the XXIII Catalog of 2013.
The campaign “120 years” for Indio Beer by the agency Double You won the Grand Prix of Circulo Creativo 2013 in the category of "Best Digital Campaign", Luis directed and animated the video spots for the campaign.
In 2014 the animated spot “Elephant, Bomb, Ninjas, Zombies” for Toronto Crime Stoppers, won a trophy as finalist in the category of Art Direction of the New York Festivals 2014 Best World Advertising.
In June 2016 Flock Advertising Agency’s “Nike Mov Your Way” campaign won gold in the digital category of the Festival Iberoamericano de la Comunicación Publicitaria in Bilbao Spain. The project consisted in doing personalized animations delivered to runners via twitter daily. Luis was the animation director on this project and developed the work flow to achieve the delivery of the animations and also art directed the project on the animation part. At the end of the campaign 750 personalized animations were delivered in a period of 6 weeks.
Finalist for the Latin American Illustration Award organized by the Palermo University in 2017. -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@mrflama, member since 2021
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Followers 5
