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Design Director
Aug 2018 - Oct 2019 (1 year 2 months)
Designed, developed, and produced on-trend products for the home including bath towels, and accessories, bedding, and baby products.
Consistently met schedules and deadlines for all design projects.
Supervised several projects simultaneously, maintaining profitability of each and consistently exceeding design expectations.
Managed & fostered relationships with buyers.
Worked alongside entire development team in energetic and creative environment.
Planned and developed strategies to grow and promote Caro Home.
Worked with vendor partners to improve quality, lead time, price and efficiency.
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Designer & Creative Consultant
New York, NY
Feb 2011 - Jul 2017 (6 years 5 months)
Create original infant bedding designs, room decor and apparel that are modern, fresh, and sweet for brands which include:
Just Born®, Cuddletime®, Carters®, Disney®, Garanimals®, Joy®, Child of Mine®, Circo/ Pillowfort®.
Provide trend forecasting service, creative direction, and expertise in brand positioning.
Style and direct lifestyle and packaging photo shoots.
Created new fabrics, finishes, prints, patterns, and trims for multiple brands.
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Design Director
New Rochelle, NY
Feb 2011 - Jul 2017 (6 years 5 months)
Designed, produced, and presented original concepts for the home including bedding, bath, kitchen, and home decor collections for key retailers including Bed Bath & Beyond, Kohl's, Macy's, Target, Home Goods, etc.
Partnered with merchandising & sales teams to drive sales and provide superior products.
Directed and styled photo shoots.
Research emerging trends & connect them to relevant Home textile commercial opportunities.
Presented bi-annual presentations on the latest home trends.
Partner with product development, packaging, and sales teams to develop successful, innovative, high quality products.
Created tech packs and communicated with overseas factories daily.
Approve lab dips, PP and TOP samples for new programs.
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Designer
New York, NY
Feb 2011 - Jan 2017 (5 years 11 months)
Analyze market trends, challenges and opportunities in the pet business.
Develop innovative and exciting products for the business including, apparel, travel blankets, bowls, and accessories for the modern pet loving customer.
Designed and launched 2 new brands of pet products:
- Territory® which is currently sold at Target.com.
- Tall Tails® which is currently sold at Unleashed by Petco.
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Designer
The Company Store
Oct 2008 - Feb 2011 (2 years 4 months)
Designer for The Company Store/ Company Kids Catalog.
Designed a full line of apparel including knits, wovens, sweaters, bottoms, accessories, etc for both boys and girls.
Created original artwork for prints, patterns, embroideries, and jacquards.
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Senior Designer
Li & Fung
New York, United States
2001 - 2008 (7 years)
Designed and Developed full line of Boys apparel for the Izod Brand.
Partnered with PVH (parent license), interpreted direction for Boys Market.
Presented designs and actively sold ideas to internal sales teams and retailers.
Partnered with cross functional teams including sales, marketing, and sourcing.
Directed and managed team of graphic, apparel and technical designers.
Traveled to Asia to work with factories and internal product development team.
Shopped global markets in Europe, LA, and NYC.
Attended print shows, fabric shows, and partnered with vendors.
Partnered with buyers to gather sales data and implemented feedback.
Launched two new labels for the Izod Brand which grew the business by 30%.