Root Inc.
Root Inc. from Morgan Winegord
Root Inc.

A few examples of print products I created during my internship with Root Inc. companies include: QBE, Taco Bell, Petco & Vertex.

Concept behind the Petco project:

Root Inc. is a strategy execution company. When big companies like Petco have an internal problem they can’t quite find the solution for, they come to Root. In this case, Petco had decided to evaluate their company and change the way their customers view their stores. They want to turn into a one-stop-shop for pet-owners; offering genuine interest to customer’s pets and guiding them towards getting the appropriate products based on their needs. Petco launched a company-wide summit in Texas that hosted 1200+ General Managers. The products that I created were being used by all of them and later, in Petco stores across the country.

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Vertex is a tax strategy business that was looking for an innovative way to obtain their employees' opinions about a new company location. They used this interactive mat to help narrow down how employees wanted to feel in the new building.
QBE is an insurance claims company who contacted Root Inc. to devise a design strategy for a new training program for new employees. These maps were used to help keep all new employees on track throughout the training process.
Set of illustrated icons made to accompany the QBE training maps.
Cover of the flip book for Petco company wide training session.
An exercise developed to further generate productive takeaways from the Petco General Managers.
Table of contents for the flip book.
Deck of cards to facilitate the flip book and create an interactive learning experience.
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Root Inc.

A few examples of print products I created during my internship with Root Inc. companies include: QBE, Taco Bell, Petco & Vertex.

Concept behind the Petco project:

Root Inc. is a strategy execution company. When big companies like Petco have an internal problem they can’t quite find the solution for, they come to Root. In this case, Petco had decided to evaluate their company and change the way their customers view their stores. They want to turn into a one-stop-shop for pet-owners; offering genuine interest to customer’s pets and guiding them towards getting the appropriate products based on their needs. Petco launched a company-wide summit in Texas that hosted 1200+ General Managers. The products that I created were being used by all of them and later, in Petco stores across the country.

View Website
Morgan Winegord
Student | Visual Designer and Communicator Bowling Green, OH