Moreno Franco

Honda Motor Cycle Co., The Argus News Group, Pick 'n Pay - Corporate, I & J Foods, Sea Harvest, Protea Hotel Group, Jaguar/Land Rover Group. SA, Sandton Square, Heinz Kasper - Germany, Vexvelt Telemedia - Brasil. Core Graphic Design Focus Over the past 45 years, I have focused primarily on Below-The-Line accounts, and all my Design work has been devoted to: * Conceptual Design * Product Packaging * Logo and Corporate Identity * Restaurant Menus, Leisure Brochures & Corporate Reports, and Fashion Label Design * Shop and Office Interior Concept Design * Print Media & Point-of-Sale * Web Site Design + other digital assets such as e-mailers, media headers etc. * PowerPoint Presentations for Corporate B2B, Internal and Marketing purposes. Concept & Design Call: +27 79 529 6034

one of the largest internet based travel companies in Africa. More Follows >>> Call: +27 79 529 6034

The Long-Term Trajectory of Career Advancement (Note: During the following Career Path, I was also Moon-Lighting for the likes of Ogilvy Mather, J Walter Thompson, DDB Needham, McCann-Erikson and others I refer to as Fumble, Mumble Bumble & Snake.)

* Ran various promotional, public relations and marketing exercise projects * Worked as a Location Scout and Location Manager for various TV production companies

Design and Marketing Conceptualizer / assisted in the start-up of their a new Below-the-Line division I left Bates of my own accord to pursue other interests, when they were bought by DDB Needham New York.

with the rest of the Y & R Cato-Johnson Team.

their below-the-line Cato-Johnson Division

Again. Round 2. Stable Graphics Durban Assistant Creative Director and Studio Manager - in conjunction with the Creative Director and print buyer. Traffic controlling the job briefs of the Account execs.

and Studio Manager for their textile design department. Developing the seasonal "look" for their two international brands - Lightning Bolt surfing wear and Munsingwear golfers apparel.

v i s i t : s t u d i o f r a n c o d e s i g n . c o . u k

Other Things I Do Product Design and Styling / Container design including: Cardboard food containers, Glass cosmetics bottles, Extruded plastic liquids containers, Soap tablets, Sun-glass cases, Audio-cassette transporters. . . Exhibition Design / Corporate exhibition stand design, exhibition set design and assembly, Product launch venue design, styling and dressing. Set design. Photographic Direction and Styling Video Direction / Art & Script direction, Camera and Sound direction. Video editing and Edit direction. In short, have worked as a: *

* Creative Director * Conceptual Design Consultant * Exhibition Designer, Construction and Logistics Manager * Design Production Assistant * Design Production Manager * Design Project Manager * Location Scout & Location Unit Manager Recent Contracts * A 10-year contract engaged in New Business Development for Siyabona Africa - one of Africa's largest internet based Travel Destination Marketing companies. * During this time, I fulfilled the roles of Production Manager, Creative Director (BTL), and Special Projects Co-Ordinator, after having previously been instrumental in helping the start-up of the business in 2000. The position required that I be responsible for: * Creative direction - for print, digital and web * Web Content production management * Web Development project management * Editorial Content quality assessment on the Siyabona Travel Network * On-line B2C Marketing activities. Development and implementation * Corporate B2B marketing and communications * Corporate ID maintenance and implementation Call: +27 79 529 6034

My Responsibilities involved the formulation of the various product line marketing strategies, including development and implementation of media directed at the travel trade: both local all-Africa service providers and international buyers for the South African based leisure travel market. * Corporate Brand Promotion * Strategic Concepts for On-line Marketing As Design Co-Ordinator my tasks encompassed: * all corporate design application for communication collateral, Corporate ID development for the Company, as well as for our affiliated partners and selected service providers. * over-all application of web-marketing driven design criteria to all publication material * editorial content quality assessment * brochure and media Ad design, through to final repro and print As Production Manager: [read also Studio Manager, Traffic Manager, General Dog's Body], I took responsibility for the application of design and editorial content needed for the web and on-line marketing / promotion activities As Project Manager: I was involved in both Business and Marketing Development. Responsibilities: Web-Site Production, Content and Editorial Management Website Design - taking responsibility for the look and feel of the various domains Strategic Concepts for On-line Marketing to improve site traffic & SEO techniques. Corporate Communications: Strategy and briefs & Budget Development. Previous Contracts - Part Two I was given another 3-year contract with the task of performing all these same functions for the newly-launched subsidiary company Southafrica.co.za As Project Leader my main tasks were: * Initiating Product Marketing Strategy * Manufacturer and Product Assessment * Aggregation of product information for the production of Online Content. * Project Team performance and production levels * Critical Path Oversight: Production scheduling, Performance and Production standards Ca...

Creative Director and Project Manager