Julie Moore
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About
Specialties: Produce and direct catalog management, coordination, and design. Large publications, books, manuals. I have established a great team of independent contract professionals to produce print, web, multimedia and photography. Remarkable acumen in creative and business matters.
• Lead by example, experience, and design principals
• Capable of defining and implementing visual design vision, guidelines, consistency and quality, from brand to packaging to product
• A strong and effective manager, partner well with Marketing, Brand, Development, and Management personnel
• Able to direct a wide range of projects that the design team will respond to from vague to well-defined, simple to complex, from implementation to innovation, from hands-on to art direction
• Capable and insightful leader who can build team skills. Understanding every designer’s strengths and weakness to maximize his or her potential for the design project, and create great working experience for all
• A creative problem-solver and effective presenter and communicator -
Education
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BFA Visual Communication, completingSan Angelo, Central High; Art Institute, PA; AIU Online2004 - 2012
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Experience
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Creative Director, art director, graphic design professionalMooreCreativeMay 2010 - Present (14 years 6 months)Creative consultation, art direction, hands on graphic design, brand development, photoshop specialist. Specializing in large publications; books and catalogs, product layout and pagination, lifestyle design, B2B, B2C. Direct multimedia, 3D and web site projects.
• Revised catalog strategy; reduced photography and production costs by 30%.
• Member AIGA -
Contract Project Manager/CreativeFirePowerJan 2014 - May 2014 (4 months)Creative design and project management for large, multiple accounts, based in Denton, TX. Looking forward to adding Prezi to my skill set!
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Creative DirectorBoy Scouts of America, Supply GroupApr 2007 - Apr 2010 (3 years)Creative direction for the marketing group. Hands on designer, digital retouching, and manager. Projects include multiple catalogs, power point, brand development, digital retouching, multimedia projects, trade show displays, store signage, product layout and pagination, lifestyle design, B2B, B2C. Direct multimedia, 3D and web site projects.. Provides design continuity for product lines and ensures design and illustration work for each project meets its budget and schedule. Engages and directs the work of internal staff and freelance designers, illustrators and photographers for a variety of projects. Perform press checks and inspect and approve delivered products.
• Introduced lifestyle photography for BSA catalogs
• Created brand design for H20 and TrekTek
• Concept ideation for Pinewood Derby 3D micro web site in collaboration with Supabenjadigital.com
• Concept ideation for BSA Uniform micro web site
• Implemented Basecamp as project management tool streamlining performance and ensuring measurable cost savings -
Graphic designer/Art directorBoy Scouts of America, National OfficeNov 1997 - Apr 2007 (9 years 5 months)Project designer for new publications and electronic media. Provides design continuity for product lines and ensures design and illustration work for each project meets its budget and schedule. Hands on designer, digital retouching, product layout, pagination, lifestyle design, B2B, B2C. Direct multimedia, 3D and web site projects.. Engages and directs the work of internal staff and freelance designers, illustrators and photographers for a variety of projects. Perform press checks and inspect and approve delivered products. Highlights:
• Fieldbook Fourth Edition; created color code id system for job bags distinguishing book,/section/chapter prioritizing retrieval and processing from other projects
• 2005 Supply Division Catalog; series of 5
• Basic Leader Training brand; Lead designer
• In The Scout Zone concept; took old poster and rebranded BSA Extreme sports program
• Wood Badge rebrand
• Patrol Leader handbooks
• BSA catalog rebrand for lifestyle -
Graphic DesignerAmerican Cancer Society, Texas DivisionMar 1994 - Nov 1997 (3 years 8 months)Designer and prepress production for publications. Perform press checks and inspect and approve delivered products.
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ComposerSan Angelo Standard-TimesNov 1991 - May 1993 (1 year 6 months)Design and prepress production of collateral materials, ad composition, tabloid composition, commercial print assignments designer.
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Graphic DesignerKeith Corley and Associates1981 - 1991 (10 years)Design and prepress production of collateral materials, ad composition, logo design, fashion Illustration, commercial print assignments.
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Affiliations
Member AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@moorecreative1, member since 2012
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