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User Experience Consultant
User Experience Consulting
Aug 2009 - Present (15 years 2 months)
I am currently taking on consulting projects with a focus in User Experience, UI/ Interaction Design, Strategic Research, Usability Engineering, Usability Reviews, Field Research, Usability Testing, Concept Definition, Workshop Facilitation.
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Sr. User Experience Designer
2020 - 2022 (2 years)
Led User Experience design and strategy on high priority digital Ecommerce Health initiatives
• Defined user experience for new digital subscription product on Ecomm sites
• Led the team through all phases of project from discovery, through concept definition, user research, detailed interaction design, release and post-release support
• Created UX artifacts (i.e., customer journey maps, wireframes, high-fidelity mockups and prototypes) to define vision and product
• Validated and improved designs based on usability feedback
• Created reusable design patterns to increase development time and speed to market
• Remotely collaborated with global cross-functional team to define optimal user experience
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Sr. User Experience Designer
2017 - 2020 (3 years)
Led design effort and user experience strategy for next generation Search, Mobile Progressive Web Apps and Loyalty initiatives across Williams-Sonoma mobile and web digital properties. Properties include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Rejuvenation & Mark and Graham.
• Led the user experience design on high profile, strategic initiatives across WSI retail websites leading to increased revenue, customer engagement and retention
• Led user experience design for desktop and mobile search initiative (accounting for approximately $450 million revenue in 2019).
• Led UX design of new mobile facet feature from early concept definition to product rollout. The facet feature increased mobile revenue at largest digital property by 31%, with a 28% increase in orders.
• Defined customer centric design solutions through user journeys, wireframes, prototypes and detailed design specifications
• Created complex interactive design prototypes for usability testing effort. Validated and improved designs based on usability feedback.
• Provided strategic user experience direction based on in-depth competitive, qualitative UX research and quantitative analysis
• Defined and launched four company-wide Benchmark Usability Surveys to gather feedback and improve internal associate tools and software
• Collaborated across business, technical, UX, creative and executive stakeholders to define detailed product solutions in agile development environment.
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Senior User Experience Interaction Designer
San Francisco, CA
Jan 2015 - May 2016 (1 year 4 months)
Led user experience design effort on mobile and website initiatives for Wells Fargo Retail Programs.
• Led project teams and managed user experience activities to deliver high quality deliverables, on-time
• Defined design solutions for tablet, mobile, and desktop
• Served as primary User Experience point of contact with clients and partners on large-scale high profile projects
• Collaborated with global cross-functional team throughout all phases of project lifecycle
• Gathered requirements and integrated business objectives and technical constraints while optimizing user experience
• Defined UI concepts, wireframes and specifications
• Developed user scenarios, navigational structures, sitemaps, user flows, screen designs, interaction model and functional templates
• Led projects and collaborated with User Experience team to ensure solutions followed internal standards as well as industry best practices
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Faculty / Part-time Instructor
Academy of Art University
Sep 2011 - Sep 2014 (3 years)
I taught user experience to Masters students in the Graduate School of Web Design & New Media. I guest lecture for classes taught by other UX Faculty.
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User Experience Consultant
Ripcord UX, ACT
San Francisco, CA
2012 - 2013 (1 year)
Provided User Experience design consulting for the next generation of an educational testing product and delivery platform for Agilix Ideaworks and ACT. Led user experience research effort, interaction design and concept definition.
• Conducted extensive qualitative field research with high priority customers. Delivered detailed user research report. Defined user personas and provided key insights which informed product definition throughout design lifecycle.
• Defined conceptual product vision for high priority features
• Analyzed complex business requirements and current product documentation. Re-defined product requirements to modernize and simplify product.
• Created user interface design wireframe concepts for major product features
• Collaborated with UX designers and extensive remote cross-functional team to define design solution
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User Experience Researcher - Consultant
Wells Fargo
Oct 2010 - Dec 2011 (1 year 2 months)
Led user experience research effort on large scale, high profile strategic portal program initiative for wholesale banking customers
• Planned and led user research efforts throughout the project lifecycle
• Conducted 65 individual one-hour remote research sessions with wholesale customers
• Produced detailed user research results reports and presented insights to broad stakeholder teams and executive management
• Informed and influenced strategic product direction, product definition and improved ease of use of designs
• Coordinated effort and collaborated with market research team to execute a visual design survey with 250 customers to inform strategic direction
• Project managed research and recruiting effort
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Sr. User Experience Designer
SAP Labs
Apr 2005 - Apr 2009 (4 years)
Led design effort on user interface standards for next generation SAP technology stack. Improved quality of SAP user interface design framework.
• Defined User Interface standards for next generation SAP technology platform
• Defined UI concepts and delivered detailed specifications for primary navigation and window models, analytics and personalization. Completed extensive field research to inform designs.
• Delivered first Analytics Pattern User Experience Whitepaper
• Led UI design on collaboration and enterprise mashup project
• Led strategic research effort on design patterns, web 2.0 trends and collaboration to influence next generation design standards.
• Collaborated with matrixed teams in 6 countries world-wide
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Sr Usability Engineer/ Sr. Interaction Designer
PeopleSoft
Mar 2003 - Mar 2005 (2 years)
Led usability engineering and interaction design effort on Financial Management Solutions and Analytics applications. Improved the usability of the Expense Management, Resource Management, Asset Lifecycle Management, Planning and Budgeting, and Sarbanes-Oxley compliance products.
- Led large-scale field research efforts on four new product initiatives leading to User Experience process improvements and a higher quality user experience
- Led and facilitated participatory task analysis sessions at 12 customer sites with a total of 90 participants
- Conducted user interviews with 60 users at 11 companies
- Delivered comprehensive field research results. Results included detailed business process flows, user task flows, prioritized user issues, personas, product functionality gaps, user artifacts, competitive information and design feedback.
Interaction Design
- Led design and usability effort on Planning and Budgeting analytics product
- Created complex interactive design prototypes for usability testing effort. Validated and improved designs based on usability feedback.
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Product Manager/ User Experience Lead
OneSecure
2000 - 2001 (1 year)
Led visual design, user experience and product management effort on network security software user interface at start-up company.
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Sr. User Interface Design Engineer
Hyperion Solutions
Jul 1998 - Jul 2000 (2 years)
Led user interface design and usability engineering effort for Hyperion’s successful next generation financial planning and analysis software application (1.0).
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Usability Engineer
Netscape Communications
1996 - 1998 (2 years)
Championed and led usability engineering effort for the next generation of Netscape’s client product, “Communicator” which included the web browser, email, on-line discussion groups, calendar management and push technology.
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Usability Engineer
Bellcore
Oct 1994 - Oct 1996 (2 years)
- Provided User Centered design consultation for internal Bellcore customers and industry clients
- Facilitated User Centered Design workshops. Instructed methods to capture user task-flows, design Graphical User Interfaces (GUI’s), deliver paper prototypes and perform usability testing.
- Instructed tutorials at Computer-Human Interaction (CHI) and Usability Professionals (UPA) conferences